With all the platforms available to showcase your expertise, the question is no longer about whether video content is effective. The focus should be on how you can integrate videos to successfully promote your brand.
In this episode of the Influence By Design podcast, we explore how to increase the visibility of your brand, and create a video first content plan with Sheryl Plouffe. Sheryl is a vessel of wisdom and knowledge who creates and implements custom content plans so clients have an authentic interaction with their online audience.
The statistics around video consumption show that there’s a consistently growing audience who prefers to see videos to get updates, information, and knowledge. Short form video is growing in demand and popularity, with TikTok, Instagram Reels and YouTube Shorts all performing exceptionally well.
With this in mind, videos are indeed a powerful strategy to build a connection with your audience, however it’s never just about creating any content. You need to get clear on your customer journey, create high quality video, and master how to show up confidently.
If you want to learn how you can leverage video content for your business, let’s dive in.
IN THIS EPISODE YOU’LL DISCOVER:
- Sheryl’s background in TV, and her journey to becoming a business owner (01:58)
- The advantage of focusing on the video first (03:50)
- Our prediction for content consumption in 2023 (05:50)
- The importance of understanding your customer journey (09:18)
- Getting over the fear of showing up on camera (15:12)
- The three-step framework to gain self-confidence in creating video (20:00)
- Tips on how to show up confidently (20:58)
- Bridging the gap between content and a phone call (25:05)
- Why a podcast is valuable for high ticket offers and high-value clients (32:20)
- “You have to be willing and dig deep to grow your business. This will require visibility, being seen and showing up.” -Sheryl Plouffe
- “If you start with video and repurpose to audio, you are able to capture something far more dynamic where there are non-verbal cues and communication.” -Sheryl Plouffe
- “When you feel good about yourself, you attract your champagne clients. People are attracted to confidence.” -Samantha Riley
RESOURCES MENTIONED IN THIS EPISODE:
WHERE TO FIND SHERYL PLOUFFE
- Website: https://www.sherylplouffe.com/
- LinkedIn: https://www.linkedin.com/in/sherylplouffe/
- YouTube: https://www.youtube.com/sherylplouffe
- Instagram: https://www.instagram.com/sherylplouffe/
- Facebook: https://www.facebook.com/sherylplouffe
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ABOUT SHERYL PLOUFFE
Sheryl creates and implements custom content plans for 6 and 7-figure business owners so they can quickly get their brand known online.
She is the creator of The Profitable Podcast Method™ – helping agency owners and high-ticket service providers get more clients, referrals, & speaking gigs.
When she’s not working, she’s a hockey and baseball mom and an avid Prince fan. Sheryl lives and works in Ontario, Canada.
TRANSCRIPTION (AI Generated)
Sheryl Plouffe Snippet 00:00
The consumption of video just continues to increase. I don’t think it’s a case of does video work? It’s a matter of looking at it and saying how am I integrating video into what I do? How is that being done. And that’s really where the strategy comes into place.
Samantha Riley Intro 00:18:
My name is Samantha Riley, and this is the podcast for experts who want to be the unapologetic leader in their industry. We’re going to share the latest business growth, marketing, and leadership strategies, as well as discussing how you can use your human design to create success in business and life. Inside and out. It’s time to take your influence, income, and impact to the level you know you’re capable of. Are you ready to make a bigger difference and scale up? This is the Influence By Design podcast.
Samantha Riley 00:49
Welcome to today’s episode of Influence By Design, I’m your host, Samantha Riley. And today we’re going to talk about video first content plans. And I’ve invited Sheryl Plouffe to the show. She creates and implements custom content plans for six and seven figure business owners so they can quickly get their brand known online. She’s also the creator of the profitable podcast method, where she helps agency owners and high ticket service providers get more clients, more referrals and more speaking gigs. From one avid baseball fan mama to another Welcome to the show. Sheryl.
Sheryl Plouffe 01:25
Thank you so much, Samantha, we could talk baseball or we could talk business, it’s up to you.
Samantha Riley 01:29
Well, we could do either. My little one isn’t little anymore. So and he doesn’t play baseball anymore. But I spent many, many, many nights and weekends at the baseball field and absolutely loved it. But let’s talk business today. Okay, sure. Now, you are a video first or you help people create content plans. Your background is in television, which I think is fantastic for for this topic. Can you share a little bit about your background and how you ended up here doing this today?
Sheryl Plouffe 02:03
Yes, I started hosting a newsmagazine program. When I was 18 years old, I was working at a cable station, they tapped me on the shoulder and said, Hey, we need to host for the show. So there I was at 18 hosting this television program. And it really progressed from there. And by the time I was before I was 30. I was on national television. And so I spent 17 years on the national stage here in Canada. And I worked in a variety of capacities in in broadcasting and in media, as an on air person like an on air personality presenter. Also in management, I did manage a news department for three years of 17 people across Canada, be it you know, bureaus, and photographers and reporters in a network of freelancers that numbered in the hundreds. So variety of different experiences I also taught college. Interesting point about that is that I actually didn’t go to school for broadcasting. But there I was teaching at one point in my career teaching journalism students on how to be on camera. So it’s been an interesting ride. It’s been an interesting experience and professional career. But fast forward to 2017, and decided to leave that career in order to start my own company, which I’ve been running since then. And initially, it was really about helping business owners and entrepreneurs to create their own videos. So I was the person who was teaching, you know, here’s what to do, and how to edit and how, and that was great. We had great success with that. But then when the pandemic came, it was very apparent to me that I would need to re examine how I was helping them get those results, which led me to doing what I’m doing today, which is more of a agency style work done for you type work, and then the development of the profitable podcast methodology.
Samantha Riley 03:49
Love it. Love it. Love it. You talk about video first content plans. I’ve got a pretty good idea of what you’re talking about here. But I’d love you to share why video first?
Sheryl Plouffe 04:02
Well, if we look at video consumption, and the trends and the stat, it’s not really just a trend, it’s a statistic, really, consumption of video has continued to go up and up and up and up. And then even more recently, you know, we see a lot of these gigantic social platforms, like Instagram, for example, coming out and just coming out and just saying we’re going to be a video platform. And Instagram was built on imagery. So when we see these types of changes that are happening, paired with the fact that consumption of video just continues to increase. I don’t think it’s a case of does video work? It’s a matter of looking at and saying how am I integrating video into what I do? How is that being done? And that’s really where the strategy comes into place. So why I focus on video first is because it’s the method or the modality that allows for there to be the closest interaction to another person as there can be online. I also love audio, I listen to podcast myself audio only podcast, and I love them. So I think it’s really having both of those parts of the equation in your strategy. But I’d like to start with video, especially from a podcasting perspective. Because if you start with video, and then repurpose to audio, you are able to capture something that is far more dynamic, where there are nonverbal cues and communication going on. So for example, like I’m talking with my hands, looking at the screen, and things of that nature that really help you to connect. So that’s what I really focus on, and also paired with the fact that that was my experience for so long. And I know that it works
Samantha Riley 05:45
tied, like where do you see content going in? 2023? What’s going to be different about it? What’s your predictions?
Sheryl Plouffe 05:55
Well, I think in 2023, from a content marketing perspective, it really is going to be looking at the short form content. They know, I don’t think YouTube’s going anywhere, there’s still a place for that. But in order to be effective on YouTube, I think it requires a more examination in terms of the strategy, the productions, specifically, you need to have a production method that’s really going to work for you. And for some people that are starting out, or they’re in growth phase and maybe are willing to kind of put that level of investment into their YouTube channels just get there’s a lot involved there. Whereas I think short form, verticals, specifically, content is much more accessible, which is part of the reason why I think it’s taken off so well, because it isn’t about perfection. It’s doable with a phone, it’s short, you don’t have to have necessarily editing skills to pull it off. So I think that we’re going to continue to see that going forward and 2023 and beyond from a content part marketing perspective. Now where it gets interesting, though, Samantha is like, but how is that helping your business? And that’s a conversation.
Samantha Riley 07:07
Yeah, totally. Just before we go into that, so I really want to dive into that. Because it’s not just about creating content, there has to be a strategy. And this is the part that frustrates me with people just spinning their wheels and creating, creating, creating. But you did mention YouTube. And I think that YouTube has proven that, that shorter videos are going, you know, things are going in that direction. Because obviously we now have YouTube shorts as well. So it’s not just Instagram rules, and it’s not just tick tock, but YouTube’s even put that in with their YouTube shorts. So if you know the I think, I’m not sure if it still is, but I know for a while and it probably still is YouTube was the second largest search engine in the world. If they’re saying we’re gonna do YouTube shorts, you’re pretty certain that this short form video is gonna ease around to stay for a bit. Yeah, I
Sheryl Plouffe 08:01
think when you see any major, you know, conglomerate, you know, or companies such as YouTube, Google that allows YouTube, if they come out with a platform to go toe to toe with their competitors, ie tick tock, Instagram, etc. There’s a reason why they’re doing that. The reason they’re doing that is because they want a market share. They want their piece of that pie, because it’s profitable for them to do that. And so how are we then as creators, and we, as entrepreneurs, we need to have go in with our eyes fully open to what is really going on on those social platforms? Why are they encouraging us to create content on those platforms? Because we’re the ones who are being monetized like we are the product? Yeah. But having said that, as long as you could go in knowing that and having awareness and a strategy around, okay, that would be fine. But how am I going to use it for my advantage? And that’s really where the strategy of it comes in. I think it’s interesting with with what’s going on with YouTube shorts, that, and I’m going to be exploring a lot more of that in 2023. myself. I’ve done a few of them. But I haven’t dove in, you know, Full Tilt yet. But I plan to absolutely,
Samantha Riley 09:12
yeah, yeah. Awesome. So that’s sort of that’s the context of what we’re talking about. But now let’s go all the way back. Because as I just mentioned, I think that there’s a lot of people that are trying to create all this content, and getting frustrated and spinning their wheels, and almost don’t even have time to run their businesses, you know, and spend time on the important things which, let’s be like brutally honest, it’s getting clients. We don’t have a booth business, if we don’t have clients. What can you take us through in regards to the strategy into using this to bring clients in?
Sheryl Plouffe 09:47
Okay. Well, I think there’s a problem with if you are someone who’s on what I would describe as the social media hamster wheel, and you know what I mean, if you are of the belief that I have to post 510 talks a day and three carousels and two images and five videos. And I got to do this every day, Gary Vee says I should be putting 100 pieces of content out every day. And I’m, I’m nothing if I’m not doing that. Okay, just take a step back and ask yourself, if you were to do that, do you have the strategy in place in order to convert all of that content into actual clients? Chances are no, you know, chances are no, and if you do great, then that’s working, we want to continue to do more of what’s working and less of what’s not. Yeah, totally. Okay, so just just being going through the motions because someone else is doing it, or you heard it over here, you know, and being on that that hamster wheel of content creation, just for the sake of doing it that isn’t in and of itself is going to, if that’s really not the game, what you really want to do is you really want to say, Okay, what is my customer journey and understanding? And I don’t know about you, Smith, but I talked to a lot of people who are not sure really what that is, yeah, they don’t know the customer, they don’t know, their customers journey. They don’t know who their customer is, sometimes. They’re unclear about their business model. I mean, these are fundamental things that need to be fully dialed in, before you start the strategy of content creation. Right. And so there’s nothing wrong with taking a step back and saying, Okay, I’m not going to start creating the content until I get these fundamentals nailed down. Let me work on that first. And then you can start looking at okay, now I have those things dialed in. Now I understand better who it is I’m trying to attract. And then you start looking at the strategy to attract them. It might be social media. It might be it could be a tick tock channel, maybe, you know, but it’s understanding that tick tock is really built for, they’ll have a certain level of entertainment, a certain level of virality, that you’re kind of going for there. And that might work for you. Yeah, that might work for you. But I think that the way to understand how you can get clients especially if you have high ticket products or services, okay, if you have products or services 2000 $3,000 And more, the chances are pretty high that your clientele the people who would purchase high value products and services like that might not necessarily be looking for you to purchase from you on Tik Tok. They might be interested to be entertained by you on Tik Tok to be educated by you on Tik Tok to be inspired by you. But the actual sales part of that is not happening until you get on a phone call. It’s not until you have a relationship and that there’s trust and that they know who you are and what you It’s you have to, especially with high ticket, you need to talk to people Yeah, 100%, we’ve just come through a decade of people wanting to put their entire business on automation. And fact is that business is predicated on contacts, relationships, conversations, and that requires that you actually talk to people. Yeah, so I might be the bearer of bad news here. But you’re gonna have to talk to people. Yeah,
Samantha Riley 13:15
100% 100%. I think that there is right now a very big groundswell of people that are finding it a lot harder to trust people online. You know, we want to do business with people that are authentic. And those days of, hey, just build your business and lie on the beach with a cocktail. They’re over. And there are still people that are doing it and can do that. But I’m with you. Business is built on relationships, business is built on communication. And, you know, I think that’s certainly where the sales happens. But we do need to create this content to bring people into our world.
Sheryl Plouffe 13:59
Agreed. Agreed. I think I’m not for a minute saying that content doesn’t play a part in your strategy. It should. Because the fact is that, that these social media platforms still have billions of monthly active users on them. 100% Like, is there still billions of people there, it is still an absolutely viable distribution channel of you and visibility and showing up and doing all of those things. It is fantastic. And the thing that I teach with the podcasting is to take those podcasts and to distribute them on those channels. It makes perfect sense to do that we’re still at that place. But I think the thing that’s changing as we move forward is just understanding that the strategy is not just posting content for the sake of posting content and thinking that if I build it, they will come. Yeah, right. I would like to encourage people to think about it differently than that. It might be more about build it and have an ability to capture people’s information or encourage people to get on a call with you. It’s just the ultimate thing that will lead to more business development opportunities. You need to talk to people.
Samantha Riley 15:10
Yeah, love this so much. Let’s talk about how important video is. You talked about it just a little while ago in this video first, because then we’re able to repurpose. And I’m sure there’s not one person that’s listening that doesn’t agree with that. However, there is this group of people that might be going, Yeah, I know that. But I still don’t want to show up on camera, I still have a fear of showing up on camera. You know, I did a post the other day, I’m someone that forgets words all the time. I’m constantly searching for words. And that held me back for years. It certainly doesn’t. Now I’ve got over 1000 podcasts under my belt. And my audience just knows that I’m searching for my words. But it took me a little bit to get the confidence just to show up and go, Well, that’s who I am. How do people get over the fear? To show up on camera?
Sheryl Plouffe 16:07
Well, I think is really taking a good hard look at how badly you want to grow your business. Sometimes we hear people say I really want to grow my business, but I’m not willing to really do the things that it’s going to take to do it. Okay, so that’s a problem, that there’s an incongruency there, right? It’s like you do want to grow your business, but you’re not willing to take the actions that will actually lead to building the business. So that’s a hard conversation. That’s a hard conversation to have with yourself, if you’re in that boat. The fact is that you’re going to have to at some point, you will have to face that fear. If it is indeed fear, or apprehension, you know, that’s holding you back, you will need to face it. At some point I used to host a challenge a video challenge that helped a lot of people. This was pre pandemic, I think it was, and I did it in such a way where I gave people prompts and say, encouraged them in a nice, gentle way. But there was a push on the back, Hey, get out there and do video prompt, because I knew that that was the only way that we’re going to be able to get over that fear. So I provided them with a prompt. So at least give them some things they didn’t feel like they were completely exposed and naked out there trying to do a first video, at least they had some jumping off point. So maybe that’s what it takes for you. Maybe it takes writing down a few little prompts for yourself so that you don’t feel like you don’t have, you have no idea what’s going to come out of your mouth. One of the things that I teach this in a profitable podcast accelerator is a universal Video Script. And it is a script in air quotes. It’s not really a script, it’s actually more of a formula. It’s a three step formula. And certainly, if any wants to know about that, just send me a message and I can send you a PDF. But the idea behind it is that it gives you a framework so that you don’t feel like I gotta go do this video. And I don’t know what I’m going to say and what order I’m going to say it and at least it gives you a framework. So there are some tools and some things that you can do to help yourself. But the fundamental problem is that you have to be willing, you have to dig deep, and you have to be willing to grow your business. And it’s going to require visibility, it’s going to require getting out there. It’s going to require, you know, being seen and showing up and all of those things, and it will maybe be uncomfortable for the first time and the first video you ever do is the hardest one you’ll ever do. I remember the first time I was on national television, I had an I gave myself an ulcer leading up to my first American national TV. I was so nervous. My husband also worked in broadcasting for years. And he was encouraging me all through the week. I knew for like five days ahead that I was going to be doing it on that Saturday night at 11pm. And I made myself sick. To the point where on the Friday I told him I can’t do it. I’m sick and he knew what it was. He was like, no, no, you’re not gonna go and do it. Listen, it’s nerve wracking. But it would never was as hard as that first day. Then the following weekend, I went back I was still nervous. But I did it. And the following week, I did it again. Next thing you know, within three months, I had been promoted to the morning show, which was a primetime, not primetime, but like a morning show program, one of the highest rated Yeah. So you know, just goes to show you that you just have to dig deep sometimes.
Samantha Riley 19:31
Totally, totally. I know that I learned this from dance from when we were little little. And I apply the same principles. Now you’re talking about a framework. I always find as long as you know what you’re going to start with, as long as you know what you’re going to end with and you’ve got some three sort of ideas of what you’re going to cover. You’re okay, but not knowing what you’re going to start with or what you’re going to end with is an actual killer. Do you have any small little two keeps for yourself.
Sheryl Plouffe 20:02
Well, I don’t mind sharing. You’re right, you’re absolutely right. And that is the reason to use a framework like that. So the first step of that framework, I like to recommend, well, it’s based on three E’s. So it’s engage, educate and enroll. And in the Engage phase, which is really the hook, I like to recommend three different ways that you can do that one would be a using a startling statistic. Another one would be a bold statement, or a short question, if you can just wrap your head around one of those three ways in which to start what you’re about to say. And that is the first thing that comes out of your mouth. Right? That’s the hook. You’re trying to hook people into what it is that you want to share with them. And then you say, Hi, I’m Sheryl. And whatever the premise of that particular video is, that has always served me well. It’s what I’ve been teaching for years. And it works really well for my students as well.
Samantha Riley 20:55
Yeah. Love that. Love that. So what other tips do you have around showing up confidently on camera, because it’s one thing to actually push through and, and show up, but we want to make sure that we’re showing up confidently, because that’s what has people are attracted to
Sheryl Plouffe 21:11
us? Well, I mean, I, I am a TV girl, in the sense that I grew up, I was a teenager in the 80s. And I like hair, makeup, you know, clothing, you know, some of these things, especially for you know, for women can really be a confidence boost. You know, and maybe looking at that, and just saying like, I don’t know, could it be something like that, that would push me over the edge to make me feel confident about how I’m showing up? Now, I want to preface by saying that this is not a recommendation to go out and have your hair professionally, you know, done in an OP do every single time you’re gonna do a video? No, I’m just saying, give yourself a little bit of self care, right? Is it maybe you buy yourself a new lipstick is that you know, just to make you feel put together. It doesn’t have to be perfect makeup, it doesn’t have to be doing your makeup, like you see the influencers doing on Instagram and spending two hours, you know, doing your makeup, it could just be something like that, you know, treat yourself and get your hair done and buy yourself a lipstick, or maybe you buy a new jacket or tarp or whatever blouse. Sometimes it can just be that to make you feel good and confident. I think the bigger part of this equation is really more about the impact that you’re going to have with your message. If you have something important to share with the world, it doesn’t matter what your hair looks like, it doesn’t matter that you wear glasses, it doesn’t matter what your makeup is like or what your clothes look like, people want value from you because they care about themselves first and foremost. So
Samantha Riley 22:54
I think that whilst we do need to really focus on coming with from a place of service, because no one’s ever, you know, watched a video was sat in a room when we’re speaking and think, gee, I hope that person fails. Like we just don’t do that we, you know, we want that person to do well. But that confidence piece is real, actually, personally no two people that go and get their hair blow dried once a week and do their live videos. And while some people might think that’s quite bougie I actually really get that because when you do feel really good about yourself, you do show up in a different way.
Sheryl Plouffe 23:31
Absolutely. Yeah, I have no problem with that. I have a I have a client who when we first started doing videos together this was four years ago now I remember that she would you know book a dry it was a call that a blowout Yeah, you know, with her hair and such and, and it was what was needed for her to feel confident enough to show up in front of the camera. She’s gotten so comfortable now being on camera that she doesn’t feel she needs that level of touch up, if you will, before suppose now she’s just like, oh, yeah, hey, doing the video doesn’t matter getting on blah, blah, blah, she comes as she is. But in the beginning when she felt nervous, that was what it took to get her to feel confident enough to step in front of the camera. So it could be something like that. For guys. Again, you know, same kind of thing is it just you know, touching up the gray, I don’t know, it’s the new shirt, I don’t know, whatever it might be. If that’s what it takes, then, then that’s what it takes to get you to do what you need to do in order to have the impact. And that’s really what is most important is about the message. Totally. So if it takes a little bit of call it superficiality in order to get you to do the thing that needs to be done to have the impact which is the reason you started your business in the first place. Then do it yeah, but don’t go so far as to think that you have to show up as somebody that you’re not or that you’re inauthentic or that you’re so done up that you don’t even look like yourself. Yeah, never do that. I would highly recommend you just want to come up with just want to show up as A best version of yourself but still look like yourself.
Samantha Riley 25:05
Now we’re talking about content to be able to sign clients. We’ve talked about content. First, we’ve talked about getting on the phone, what is the bridge? Or what tips can you provide for people to get them from the content to the phone call? Because I feel like this is the biggest gap for business owners and entrepreneurs.
Sheryl Plouffe 25:26
Well, I mean, I’m not a big fan of big complicated funnels, especially for people with high ticket services, because the ultimate goal is that you will need to talk to those people anyway. Yeah, and in order to find your right fit clients, you do want to move as quickly to the phone call as you can. But here’s a here’s a strategy that I think could work it depending on what your niche is, or what your industry is, or what it is that you do, you might want to do what I call a hotline call, or sometimes people call it a triage call, which is a short 15 minute call. And this is a way to encourage people to take action to get on a phone call with you, this does not require a big funnel, this does not require a bunch of technology and a bunch of sass products pulled together, it can be a scheduling tool link, like I use Calendly, you set up an event in Calendly. And you generate a link. And that is the thing that you drive traffic to. Like it can be simple. You know, and maybe that 15 minute triage call out, I wouldn’t call it that that’s not the marketing term. I’m just sharing what
Samantha Riley 26:36
it is. That’s what we’re calling it behind the scenes, the same as we don’t use the word webinar. But that’s what it is.
Sheryl Plouffe 26:41
Behind the scenes. Yes. So behind the scenes, is a triage call behind the scenes. Yeah, what you’re trying to do is you’re trying to to identify whether this is even somebody that you could help with what it is that you do and where they’re at, you’re trying to figure out if this is the right fit person, so that you could encourage another call and be able to help them further. That’s a strategy. Another way would be to go from, again, from content to actually, you know, getting calls booked, is to have a very simple, a very simple signup form of some degree, right? So I love Kajabi, I’ve been using Kajabi for years, because it’s an all in one platform. And you can create a very simple landing page there that requires, again, a name and an email to unlock a video or some type of piece of content. And then within that you would offer an opportunity to get on a call.
Samantha Riley 27:34
Yeah, super easy. And it’s
Sheryl Plouffe 27:36
a clicks a little bit more. But it’s not a complex thing to create yet, but I don’t encourage is, you just listen, the last thing you want to do is spend eight months or nine months of your life, trying to create the perfect funnel, very complicated funnel with eight, teen steps, and automations. And all these things, it can get very complicated very fast. And for most people who are looking to encourage calls, it doesn’t require that totally. So we’re making things harder than it needs to be.
Samantha Riley 28:11
US speaking my language. I’m all for the simplicity. There’s less to break when it’s simple. It’s easy to understand and feel confident about when it’s simple. And yeah, I’m not all for the fancy funnels. And I feel like for a lot of people that are trying to get those, and I’m going to put it in air quotes perfect funnels, because they’re never perfect anyway, that that just to procrastination method. That is
Sheryl Plouffe 28:41
so true. That is so true. Because when you take let’s say you take a consultant, a coach or consultant, and they want to grow their business, but they’re afraid to get out there and talk to people because they’re unsure of their message. And they don’t know if they’ve got the right words, and they’re struggling to figure out I don’t even know what my business model is yet. And I don’t know what I’m doing. There’s a hesitation to want to talk to people because they feel unsure, unsure about who they are and what they do and who they serve. That’s why it’s so important to have those fundamentals down so that you can speak eloquently and confidently about who you are and who you serve, to the degree that you can get on calls with people and that you don’t feel apprehensive of doing that. Yeah, now, but one of the problems becomes You’re right. They will put barriers in front of themselves to avoid the thing that’s scaring them. Yes, that often can be technology. funnels. Websites is another good one. I’m just trying to think of other examples. rebranding is another one. I see a lot. These unto themselves are important aspects of your business in terms of starting you want to have a course you want to have a website, but doesn’t need to be a website that you work on for three years. Yeah. What? Mm
Samantha Riley 30:00
Sheryl Plouffe 30:01
no, it doesn’t. I can create a website today, if I had to, and I have a website does not take, you can create one in a few hours if you really got with it. So true story actually have a client been working on a website for I think over over two years or three years. So not my written before they met me. Yeah. But I think it’s just part and parcel of the fact that people put barriers in front of themselves to avoid the things that they are fearful of.
Samantha Riley 30:35
Absolutely. I’m so glad that we covered that off, because I think it’s so so important. A website is not as important. At the beginning, I’m going to say at the beginning, as what people make it out to be. And there are many of my clients that when they’re starting out, we have their website as just a landing page for a lead magnet, or an opt in page for a webinar. And that is their website. And that’s how they get going. And it’s the easiest way to get going straightaway. And so as you’re listening, I would really like to pose it to you, what are you holding yourself back from? What are you afraid of? That you know, that you need to lean into in 2023? Sheryl, for people that are listening to this, and they want to learn more about what it is that you do, where can they go to find out more.
Sheryl Plouffe 31:23
The advantage of having a French Canadian name like Plouffe is that when I went to get the handle Sheryl Plouffe, on all the social platforms, it was available. So as it turns out, you just go to at Sheryl plafond social and you’ll be able to find me and send me a message and tell me that you heard me on the podcast and want to know more about what we do, and what resources we have. You can also go to profitable podcast method.com, and we have a video there that will help explain, you know, the foundation of what that method is and how you can be profitable with your own lucrative podcast.
Samantha Riley 31:59
I suggest you go and have a look. Sheryl really knows what she’s talking about. We’ve had quite a few conversations. And there are always yes, yes. Oh, my goodness. Yes. Arrow, Meg Ryan moment there. Like that. Yeah. If there’s one thing that you could leave listeners with around content for 2023, what would it be?
Sheryl Plouffe 32:28
I think we’re at a place where a podcast makes a lot of sense, especially if you have a high ticket, product or service. The people that will buy your high ticket products or services are not necessarily scrolling through inspirational quotes on Facebook. They’re looking for solutions to their problems. And the thing is that those high value clients typically are people that read books, they’re people that are into self development and personal development. They listen to audiobooks, they’re listening to podcasts. And if you’re looking to reach those level, those decision making high maybe C suite level type people, decision makers in any type of business, depending what you do, you have to really give serious consideration to a what we call it profitable podcast, which is a lucrative podcast that can give you an ROI immediately.
Samantha Riley 33:24
Share it’s been an absolute pleasure chatting with you today. You are a vessel of wisdom and knowledge and it’s been fabulous to chat with you today. Thank you so much for joining me.
Sheryl Plouffe 33:35
It’s been my pleasure. Thank you for having me.
Samantha Outro 26:25
Thanks for joining me for this episode of the Influence By Design podcast. If you want more head over to influencebydesignpodcast.com for the show notes and links to today’s gifts and sponsors. And if you’re looking to connect with other experts who are growing and scaling their business to join us in the coaches, thought leaders, and changemakers community on Facebook, the links are waiting for you over at influencebydesignpodcast.com