Discussing pricing, despite being a sensitive topic in business, can be extremely valuable for enhancing profitability and shaping customer perceptions. Unfortunately, instead of clarifying the rationale behind pricing decisions, some entrepreneurs opt for discounting strategies, which ultimately harm their business more than they benefit it.
In this episode of Influence by Design, we discuss pricing and discounting your services. This is one of the topics we spoke about in episode 503 – 11 Mistakes Preventing Business Growth.
Setting the right pricing has lots of implications for your business – on your brand positioning, how your business stands out from the competition, and the kind of value offered to customers. And if you’re not confident about the offers and how they help solve client problems, it’s easy to give in to discount pleas which ultimately sabotages your ability to deliver a top-notch service.
This episode provides practical insights and actionable tips that can help you develop effective pricing strategies so you can say goodbye to the pressure of discounting. Get ready to transform your pricing mindset and position your business competitively.
IN THIS EPISODE YOU’LL DISCOVER:
- Why giving discounts can do more harm than good in business (04:18)
- Are your prospects the right fit to work with you? (06:40)
- The critical element to creating a articulating your offer clearly (10:43)
- How to have confidence in the value you deliver (18:15)
- The power of a systemised sales process (21:15)
- Do you execute this component of your sales process? (25:19)
QUOTES
“When we’re trying to win every single customer, it could be sabotaging our ability to deliver the service we want and be at the profit margins that we expect to be able to deliver.” -Tim Hyde
“People are coming to us for our leadership in the space that we deliver it and not to get a bespoke menu of customised whatever they want.” -Tim Hyde
“When you sign clients that you never should have signed in the first place, you can end up resenting them – and this isn’t a great position to be in as a business owner.” -Samantha Riley
RESOURCES:
- Influence by Design episode 503: 11 Mistakes Preventing Business Growth
SUBSCRIBE & REVIEW THE INFLUENCE BY DESIGN PODCAST
Thanks for tuning in to this episode of the Influence By Design podcast. If the information in any of our conversations and interviews has helped you in your business journey, please head over to Apple Podcasts, click the 3 dots in the top right corner of your smartphone screen, follow the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver valuable content but will also help us reach even more amazing entrepreneurs just like you!
BOOK AN INFLUENCE AUDIT
If you want to be known as the leader in your industry, book a quick 15-minute Influence Audit.
We’ll work together to identify:
- Your current situation and immediate opportunities for growth
- Uncover the #1 thing holding you back from not being booked as an industry leader
- Develop a 3-step implementation plan to increase your authority and visibility
WHERE TO FIND TIM HYDE
- Website: https://winmoreclients.com.au/
- Facebook: Win More Clients
- LinkedIn: Tim Hyde
CONNECT WITH SAMANTHA RILEY
- Facebook: Samantha Riley
- Instagram: @thesamriley
- LinkedIn: Samantha Riley
- Twitter: @thesamriley
TRANSCRIPTION
Samantha Riley Snippet (00:00):
I think it’s really important at this stage to really understand that you’re the leader, people are coming to you because you are the leader in what you do. So don’t get into a situation where you’re putting yourself on the backfoot. You’re the leader saying, either I can work with you or no, we’re not going to work with you.
Tim Hyde Snippet (00:23):
This pursuit of this 100% close rate is also a problem. Your marketing is not good enough to qualify everybody out. Nobody says, much as we’d love to qualify out the wrong fit sometimes play snakes, right, because they want the thing you want. It doesn’t mean you need to take them on board.
Samantha Riley Intro (00:38):
Welcome to the Influence By Design Podcast. I’m Samantha Riley, authority positioning strategist for coaches and experts. If you’re ready to build a business that gives you more than just a caffeine addiction, and you dream of making more money, having more time, and having the freedom to be living your best life, then you’re in the right place, it’s time to level up.
Welcome to today’s episode of Influence By Design, I’m your Thursday co host Samantha Riley and joined by my good friend here today, Tim Hyde, how are you, Tim?
Tim Hyde (01:16):
I’m good, Sam. How are you?
Samantha Riley (01:17):
I’m doing very well. We’ve been talking the last few weeks about the mistakes that business owners make. Or we recorded an episode or released an episode a couple of weeks ago, on the 11 big mistakes that business owners make. And today we’re going to dive a little bit deeper into one of those. And we’re going to talk about pricing and discounting. And I think that this is a conversation that a lot of people are almost a little bit afraid to kind of deep dive into or even I guess Shall we dive into that, from what I see. How about you?
Tim Hyde (01:56):
Yeah, definitely. It’s kind of it’s almost taboo territory. Yeah. You know, we can’t can’t talk about it. We know what happens. But we can’t really talk about it too much about, you know, what’s the impacts of it, I remember seeing a table I’ve been to a Traffic and Conversion summit in the US last year. And Roland Frasier, who’s an entrepreneur, I really respect he, he put up a table, which talked about the sort of the impact of discounting on the bottom line of your business, and how many more sales you would need to make, in order to cover the difference in what your discount was. And it’s, I’ll see if I can dig it up. Because if I’m wrong, we’ll put it in the show notes if I can find it.
But it was really interesting to kind of look at this, these sort of numbers in terms of how many more sales that you needed to make, just by discounting or not getting your pricing. Right now we’ve, we’ve heard the joke, we’ve joked about it previously, when it said, you know, if you were to, you know, if you were to double your prices, and you lose half your customers, would you do it? Right? And the answer is probably, absolutely, yes.
But the reverse is true as well. If you discount by 50%, do you have to make twice as many sales? The answer is no, you actually kind of need to make three and four times has been in sales based on how much you discount. And we don’t necessarily, if we don’t understand the math that sits in behind that we just think, oh, you know, just discount a little bit, you know, to win the sale, not realizing what the impact of that is actually doing to our business.
Samantha Riley (03:33):
Totally. And there’s a table that I go through with my clients when were in the module where we’re discussing pricing. And I actually have two different columns, where we sort of go even 97 to 100. Just for no other reason to show the over a certain amount of clients what that does to your, you know, your income.
And it’s actually quite a lot of people are like, huh, never even thought about it. Just it doesn’t even seem a lot. You know, when you’re talking $3 $15 $17. But was he talking 1000s? It’s a big, it’s a big problem. Now, you before we started recording you were telling me a story about and I guess what gave us the inspiration for this episode, someone that was actually discounting every single sale to get people across the line or wasn’t
Tim Hyde (04:29):
I’m not sure if it was a retail but it was a conversation that came up from me recently. When talking to a prospect that we were talking about C and what are some of the issues you’re facing and he said on my sales team, are regularly discounting in the face of price competition from another competitor in our market segment.
I’m like, well, what’s the difference between what you do and what they do and then and the explanation was came back as well. We offer a higher quality service, and that presumably that hike quality service cost them more to deliver against this lower price, less a quality service, which is offered at a discounted rate. I said, is there anyone else in your market that charges charges more than you? Is it yeah, these these other companies as well, they charge four times five times as much as we do. And they’re practically unassailable, their customers do not, you know, pay that amount, happily and do not move on so well. So clearly this
Samantha Riley (05:29):
some great room in the market,
Tim Hyde (05:33):
there’s some, there’s some very much some price elasticity in the market, you know where you’re at. Okay, and so, clearly, it’s not all price. So let you know, it’d be interesting to kind of drill into that further and discover why your sales team is discounting whenever someone says about these other guises are cheaper, and it always comes back, we’ll meet you halfway kind of thing.
And this, I’ll meet you halfway is a thing that I think creeps into our vernacular as salespeople, when we’re trying to win every single customer, right. And without realizing it, potentially, it could be sabotaging our ability to deliver the service we want. But be also at the profit margins that we expect to be able to deliver the map.
Samantha Riley (06:21):
Totally. I think that that’s something and you and I were chatting about this earlier, before we started hitting record, it’s something that happens a lot at the beginning of business, it’s certainly a place that you and I were, you know, when you first go into business, is that when you’re very first in business, and you’re hustling, hustling, hustling, trying to get clients, this is something that kind of comes in. But what what we’re doing is signing kind of coming signing every single client without going through a proper sales process of interviewing that prospect to see if they’re a right fit. And rather just going straight for I want to make this sale.
And you know, it means that you’re sometimes signing clients that you never should have signed in the first place, you end up resenting them, and you squeezing the margins all at the same time. So, you know, there’s there’s many different reasons or, or things that you should be doing differently. But it’s definitely something that as time goes on in business, you realize it’s not the best way to be.
Tim Hyde (07:30):
Yeah, I think so the and as you, if you can get that culture, right for you, as the salesperson, then often, in small businesses, you as the business owner, are the salesperson, and we’re talking potentially even up to you know, 50 or more staff, you’re the salesperson before you start to hand that responsibility on to someone else. But if you’re not really assured of the value that you bring to the table, and feel like oh, in order to win this sale at a discount, it’s actually kind of, as you said, it’s say more about your confidence in the value you’re bringing, which then just reinforces that to your customer as well.
One thing I really like to encourage my clients to get into the practice of, of saying, you know, someone says, Can you do it, can you do a bit a bit cheaper, or whatever is, is I can always do less, right and get into the practice of saying it to yourself, I can always do less. But if you want all these things, that’s the value that I want to handle. That’s the investment I’m going to come up with for that price.
And this is, you know, we’re going to talk more, talk about more when we talk about sort of packaging as one of the other issues and offer creation. But having multiple offers, I think is a really important thing to do here, that you have a really high price when you have your mid price stuff, and you have your low price stuff. Or one might be online, one might be group and one might be one to one, but you know, being able to sort of say okay, well, if this is not a fit for you, because of that value, I’ve got this other thing, but this is how I’m going to do it.
Customers in I think when you when you kind of start changing stuff up on the fly, as you mentioned, Sam really discount, you know, I guess compromise our ability to kind of deliver a good service at the price we want it for and but also, I think it introduces, I guess, as you say, questions in a customer’s mind that what are they getting? You know, why aren’t you confident about what your product does? Or this product does? Or that product does? You know, do you suddenly go Oh, no, but for you, I’ll deliver my group program at the the individual, you know, one to one stuff at the group price, you know, group program price, you know, and it sort of starts to compromise everything that you’re kind of do and as we move to scale, that can’t happen.
Samantha Riley (09:48):
I really I’m gonna go back to what you said just before all of that just in case anyone missed it because it was so good. If someone asks Can you do it at this price at a discounted price? I think the easiest way to sighs Oh, sure, sure I can which part? Would you like me to leave out? It’s that simple. That is absolute gold him hide?
Tim Hyde (10:07):
Which part? Which part isn’t important from the point of view? But even I don’t, you know, don’t just say which part would you like to leave out? I can always do less. This is the program that is less.
Not, you know, here’s the thing, here’s the thing, right? If you if you happen to get clients coming back on a regular basis, I mean, do we need to be responsive to what clients are asking for is going down to saying, Well, this is the lesser thing. People are coming to us for our leadership in the space that we deliver it not to get this bespoke menu of customized whatever they want.
Samantha Riley (10:43):
And love it, love it. So we’ve come up with four different areas to really have a think about to focus on to go and have a look at in your business, so that you are nice and clear around your pricing so that you don’t need to discount. And the first thing, and this is always one of the first things I ask even prospects before they even start working with me, and it’s around the clarity of your offer, you need to be super clear about what you offer.
And one of the biggest problems that I see, and I’m gonna ask you about it in a minute, Tim, is a lot of people are not able to clearly articulate the problems that they solve with their offer. So it’s not just having struggling to get across what it is that they’re delivering. But also why, like, what are the problems that we’re solving with this offer? And love to know what you’ve got to add here? Yeah,
Tim Hyde (11:47):
it’s a really interesting, well, I find, it really comes down to that elevator pitch doesn’t that pitch, if you’ve ever been to a networking event, I encourage everyone to go to at least one, you’ll sit there in a room where people sort of do their elevator pitches, and the ones that sort of waffle on have not generally got a really clear offer. And you can tell because they kind of go into the explanation of what they do, not the outcome that creates what they do, not the outcome and create somebody like I’ve got a six week program and in week one recover this week to recover that and week three, and blah, blah, blah, blah, blah. No one cares about what you cover in week 123456. No one cares that it’s a six week program. Nope. What they care about is how it transforms people’s life. Correct?
Samantha Riley (12:35):
What am I actually going to get out of this? What problem is going to be solved?
Tim Hyde (12:41):
Yeah, you know, and that’s what they’re doing there. So that offer and if that if we get that right, if the transformation seems great enough, that the investment seems worth it, then we have value.
Okay. And was initially because I’m talking to my son about he’s about to do a car swap. Apparently, that’s a thing for teenagers these days, swapping cars reference standard, but he’s gonna do a castle, I’ve gone why is someone going to swap their car? For your car? Yeah. Right. And that’s what we’re doing. We’re doing the exchange, you have something that I value? It’s the Foley stuff, or crypto, trading and crypto. Okay, you have something that I value, and I have something that you value, and it’s an exchange of value. If that exchange seems worth it.
Fantastic. We’ll do it if the exchange doesn’t seem worth and we want. And so what we’re doing here, right, I’m in the case of James, he’s going to swap his car. Presumably, there are three ones, Caroline that James is swapping for his Lexus LS 400.
Right, they value that car more than they value the one they’ve got. And vice versa, James values the r 31. Because that’s one of his dream cars more than the money he spent on his his Lexus. And in many ways, the transaction we’re entering in with our prospects is the same. They value the information and transformation that our services will provide greater than the money it costs them. And we value the money more than the information that we’ll provide. If we’ve got that scenario, we have a win win, and we have someone we can work with.
Samantha Riley (14:23):
Totally. And I think it’s really important to point out here, that it’s not necessarily the amount like the ticket price, because we could see a program that’s $97. And we could see another program that’s $50,000 and not purchase the $97 program because it does, I don’t know we look at it and go Well, I don’t need that.
So I’m not going to bother spending $97 but may look at a $50,000 program and go oh, okay, so you know, I’m going to get x y Zed. That’s worth million dollars to me. So that’s a no brainer to exchange 50,000 for a meal, but then so that it’s not based on the price, it’s based on what problem it solves for me as the client or the customer.
Tim Hyde (15:14):
That’s right. It’s that, that exchange of the perceived value of a certain fee. And I think by by discounting, or by not being really clear about what our offer is, by being unable to, you know, enable to articulate very clearly and succinctly what that value is, then we find ourselves faced in a situation where we’re talking to someone who clearly to us, you know, we, we like to think we’re reasonably empathic creatures, who clearly is like, I’m not saying the value, and then we go on, I need to compromise my son, my thing to kind of come to where you are, and the more we go to them, the less value that we have in the exchange,
Samantha Riley (15:54):
oh, I want to share a little a quick story on that. So there was someone that I spoke to, it was a long time ago, that just said straight out, oh, I don’t see the value in that. And I went, That’s great. I’m not the person to work with you. And it was the end, within seconds, I could have gone into, oh, well, I’m trying to sell you, and I’ll start to feel really crap about myself.
You know, it could turn into something where I could eventually really lose my confidence, end up working with a client that makes me not feel good about myself, a client that doesn’t do the work, you know, and it could have taken up a long time, there would have been a lot of resentment.
If someone can’t see the offer. And you know, that you’ve clearly articulated it, then that that’s the end, we don’t need to continue the sales call. Because if we think about it more as a right fit call, like, are we the right fit to work together? Then straight away? It’s like, oh, I can see that when a right fit. You’re not You’re not in the right place.
Tim Hyde (16:58):
It’s absolutely nuts. I think that’s a really important thing. We cannot help everybody. Right? The goal of the goal of sales is not to get to a 100% close rate. But it’s not the goal. You should probably take that out of your vocabulary.
Samantha Riley (17:14):
Absolutely. Well, if you’re getting 100%, close rate, it’s a it’s time to put up your prices. Straight up
Tim Hyde (17:21):
Or you’ve only got one client, and you’re not actually there’s only one person in the building could potentially sell to. But when we want to change that dynamic, we don’t have the and this pursuit of I guess this 100% close rate is also a problem. You know, so if you’re in an organization where, you know, people are measuring your close rate, and you’re constantly trying to improve it, that’s okay.
But there’s there’s a theoretical limit. That’s practical, as you say, to try and find the right fit. Your marketing is not good enough to qualify everybody out. There is literally no secret there as much as we’d love to qualify at the wrong fit. Yeah, sometimes they sneak through. Yeah. Okay, because they want the thing you want. It doesn’t mean you need to take them on board.
Samantha Riley (18:09):
Absolutely. Yeah. So So that’s number one, that clarity of offer. Number two, and it is tied into this. And we’ve sort of touched on it a little bit already, but really having confidence in the value you deliver. And we have talked about that a little bit already. But this is around knowing the outcomes you help your clients achieve. And really knowing that what you’re, you know, what you’re delivering is valuable, you have value or you’re adding value to the partnership, because that’s essentially what it is.
Tim Hyde (18:43):
And I think this comes down to a couple of things, Sam, I think it’s it’s really having been there done that before. Now no question, everyone listening to this podcast right now delivers value to their customers in some way. Right? You know more than your customer.
About the thing that you do in it is that there is a great deal of confidence, right? We can do it probably a whole whole other podcast on how to be a more confident person. But you know, knowing that right, probably not biting off more than you can chew is probably a good place to start as well. Right? Take Stitt and baby steps build up to what you can do you know what you see, you know, there’s you’ve got confidence. But this is also again, we talked about that kind of rather than calling in a sales call, call it a fifth call, go into your sales calls with this in mind going, Hey, are we the right fit for you? And if your customer is doesn’t recognize the value in the quality of service that you provide for the price, you’re asking for it? Well, maybe we’re not the right fit. Totally, totally. And that’s okay.
Someone else can absolutely help you. But it’s probably not going to be asked. Yeah, that’s right. It’s okay to let people go. And just having that confidence in. This is the threat This is the transformation I know for my client who In this circumstance, which we’ve just qualified for you, and that’s where you want to go, this is the thing we can do. And this is the transformation we create.
Samantha Riley (20:08):
I think it’s really important, you know, at this stage to really understand that you’re the leader, people are coming to you, because you are the leader in what you do, essentially.
So don’t get into a situation where you’re putting yourself on the backfoot and doing the singing and dancing for the prospect to decide, you know, whether it is or isn’t, you know, you’re not the right fit. It’s actually the other way around.
You’re the leader saying, either I can work with you or no, we’re not going to work with you. And as soon as you’ve got this leadership hat on, and lead the prospect, you’re in a very different place.
Tim Hyde (20:52):
Yeah, no, I completely agree. It is about that leadership, okay. Again, your prospect is coming to you. Because your marketing position you as a leader in the transformation, you create,
Samantha Riley (21:02):
totally, totally,
Tim Hyde (21:04):
I will stop there. That’s the be all and end. As soon as you kind of start introducing and questioning that, it then undermines everything you need to get to the customer to that point in time.
Samantha Riley (21:15):
Totally. So number three, is you need to have a really good sales process. And this needs to be systemized. And I’m not a big believer in a script that someone else has necessarily given you take a framework that someone else has given you and make it your own.
So not a script, that you’re kind of reading that someone else’s. I think the way you talk has to be authentic to you. But you need to be following a set sales process.
Tim Hyde (21:48):
Yeah, I think that’s that’s saturate, right. It’s very easy to find, and you can pay for them if you want to. People give them away and, and download them. And you know, just about every program under the sun has got here is our sales scripts for you to follow. You absolutely right, though, is that you do not want to read sales scripts. Because it sounds scripted.
Right, if you’ve ever been to a good movie, it doesn’t sound scripted. If you’ve ever been to a bad movie, absolutely it it’s. Yeah. Yeah. You don’t want to be the bad actor.
Samantha Riley (22:24):
Exactly. So you see versions of this on tick tock, and you’re like, yeah, right, that was so set up.
Tim Hyde (22:35):
totally natural. What are you talking about? I think it’s important to kind of understand what are the things that need to happen in a sales call, and pull apart scripts go and get a whole bunch of them, download them, pay 10 bucks, pay 20 bucks, pay $100? Go and get a whole bunch of different sales scripts, and look for the kind of not necessarily what they’re saying.
Right? So don’t this is focus exactly on this word. And it’s, yeah, go into what are the what is the, what makes up the framework. And generally speaking, I used to have one, it’s probably on my website somewhere. And I have a sort of eight part was literally a sort of a4 sheet chopped into four parts.
And I had a bunch of questions and they said things, we had to have some report questions. That’s an important part of any sales conversation, we had to do a discovery or a problem finding part, we had to do an outcomes part, you know, what is the transformation Do you want to go?
You might have the same problems for somebody. But if you don’t take them in the same direction as they want to go? Again, not a good fit. I can’t take you in that direction. Because in our program, we take you over here instead. Yeah. And you’ll just end up with people who aren’t really happy because they’ll get there and go, this is not where I want it to be.
Samantha Riley (23:50):
Yeah. So this is really about, I guess, good questioning. So not being in the seat of selling your program, but being in the seat of listening. Where is it that your prospect wants to go in the future? And why does it matter to them? Where are they currently?
And how is that impacting them? And then what’s getting in the way stretching the gap? What is the process to get from where you are now to where you are in the future? And if you get there, what will that mean to you? What will that mean to your family? And essentially, that’s what it is. It’s really understanding someone’s motivators.
Tim Hyde (24:27):
Yeah, but you pull that scripts apart, and you’ll see those pieces. You’ll see the before state, you’ll see the after state, you’ll see the let’s get to know each other. Well, you’ll see that what’s the next steps piece in that and I think it’s really important to to have those kinds of ideas. And if you haven’t put a tick in one of those boxes. Your call isn’t finished.
Yeah, yeah. And if you’ve done the before state but not the after state, your call isn’t finished. If you haven’t done the next step. You call isn’t finished. You haven’t established rapport in the first place. Your call isn’t free. Next tidally. And we need to kind of, again, pull those scripts apart and do those sorts of things. Because that in itself, again, you’re showing leadership to your prospect, which gives them confidence that you can deliver the transformation you promised.
Samantha Riley (25:15):
Totally, totally. So that’s number three, let’s talk about number four. Because this is something that I’ve got to admit, I didn’t think about putting in here until you set it. And that is practicing and reviewing your sales process. And this came up for you, because you had seen someone after they had told you that their sales process or their sales weren’t really good, where they had mentioned the price of their program, only a few minutes in.
Tim Hyde (25:49):
Yeah, I think this is this is probably the area that we don’t do. Often enough, we definitely don’t do this often enough. There are really good sales trainers out there that you can roleplay and practice with.
Again, it feels a little bit weird and awkward. But definitely, you know, get into the practice of doing it. But I think the probably the more powerful thing other than practicing and upfront is also reviewing.
Reviewing your stuff, right? So record your sales calls, you’ve probably heard at this call will be recorded for quality and training. You haven’t been on a call with anyone unless you’ve heard that sort of you know that that sort of voiceover sort of come in at some point.
But I think it’s it’s so powerful to to look at and review your sales calls, not just yourself but with someone as well. I was on Instagram the other day and I follower, a speaker on there, he was talking about, you know, one of the things he teaches he teaches us stage communication or communication skills in general but off stage and says do this, what I want you to do is record yourself, and you can do this with with a sales recording as well. But turn the screen off and just listen. Oh, I
Samantha Riley (27:13):
know exactly who you’re talking about Vin Yang?
Tim Hyde (27:16):
He’s awesome. I love it. Yeah, he’s so very, very talented. communicator and Communication Coach. Right. But he says, turn the screen off and just listen to yourself. Okay, now, if you’ve got a if you’ve got a video recording of your thing, turn the sound off, and then watch yourself. What do you do? Okay, and then and then have both. And you start.
And then actually, I think it says transcribe it and read it. transcribe your sales, call it read it. And it’s interesting, because the client, I’m doing this for at the moment, where we’re reviewing her sales calls, I’ve had her, I think record four or five over the last week. And so I’ve been plowing through 1000s of sales training calls. And watching them and looking at it even and some of the kind of online ones that you add into your zoom and teams and everything right now. It actually color codes, how much you speak and how much your customer speaks into.
So you can actually start to look at where do I get into monologue? And where does my customer get into monologue. And if it’s all you, it’s probably not going to be a very effective sales call. It’s a really interesting exercise to start to do. And you can start to pick up some of your filler words, some of where you get into stuff, you know, how much does your prospect speak? How much do you speak? You know, those kinds of things that become incredibly powerful in honing your skills as a salesperson?
Samantha Riley (28:47):
Absolutely, absolutely. So let’s just go back and touch on the four areas that you really need to pay attention to. So you don’t need to think about discounting your programs and being very confident around the value that you offer. And that’s number one having clarity in your offer.
And this is about you clearly articulating the problems that you solve. Number two, having the confidence in the value you deliver. So really getting clear on the outcomes that you help your clients achieve. Number three, having a good sales process. And number four, reviewing that sales process so that you really get nice and clear about what it is that you’re talking about. Anything to add, Tim.
Tim Hyde (29:32):
Now look at this as head, it’s just if you’re going to be anything practice that. Practice having clarity in your offer, practice having confidence in what you want to deliver, right, get through that, you know, the I guess the sort of the areas that you need to cover in your sales call and then review until you get better at it.
Samantha Riley (29:54):
Absolutely. And I think that’s something I do want to add here. He is that a coach is going to definitely help you to be able to refine this process, I have a coach that has helped me with getting clarity of my offer and getting clear on the value that I deliver and, you know, getting my sales process in, in place. And even when I think about I can actually distinctly remember a conference that I was at where we were put into partners, and we had to practice this sales process over and over and over. And at the time, I was like, Oh, I don’t want to do this. It feels weird.
And also you feel like you’re under the microscope. But I’m so glad that we did it. Because I would rather make the mistakes in that situation that make the mistakes on a call with a prospect. And you know, as as weird and as uncomfortable as it is, it’s more frustrating when you lose a sale, that should have been a great client, because you weren’t able to, you know, talk about your offer Well, or really dive deep into the problems or the or the emotions that were plaguing your prospect. So getting a coach to help you do that is very worthwhile. It’s something that Tim and I can both help you with.
So if you do want some help, please head over to the show notes at influence by design podcast.com. And you’ll see all of the links there to connect with either myself or team to get some help on getting real clarity on that so that you’re being paid fairly for the value that you deliver. Tim, thanks for hanging out with me here today. It’s been an absolute pleasure chatting with you. And thank you for listening to another episode and we will catch you again next week for another episode of Influence By Design.
Thanks for joining me for this episode of the Influence By Design podcast. If you want more head over to influencebydesignpodcast.com for the show notes and links to today’s gifts and sponsors. And if you’re looking to connect with other experts who are growing and scaling their business to join us in the coaches, thought leaders, and changemakers community on Facebook, the links are waiting for you over at influencebydesignpodcast.com
Leave a Reply