To grow your business, there are some things you need to nail with your marketing – you must connect with your ideal clients, understand their unique needs and wants, and deliver personalised solutions that drive meaningful results. However, achieving this level of insight and efficiency can be an intricate process, often requiring substantial time and resources. However there are ways to get information and insights using Artificial Intelligence.
In this episode of Influence by Design, we discuss AI-powered customer discovery with Jason Van Orden. He is a consultant, trainer, and strategist helping thought leaders reach a larger audience and create new income streams.
Usings AI’s numerous advantages, Jason leverages its power to enhance customer discovery, gaining deep insights into the thoughts and desires of ideal clients. This enables him to effectively address the challenges they encounter. With the aid of AI, Jason successfully bridges the divide between where customers currently stand and where they aspire to be.
The wealth of information provided by AI can be a valuable resource for crafting messages and offers that deeply resonate with the people you aim to assist. This episode explores the potential of AI in your marketing efforts and offers strategies you can use for effective AI-powered customer discovery.
IN THIS EPISODE YOU’LL DISCOVER:
- Utilising AI for customer research (02:15)
- Understanding your prospects’ wants vs needs (05:09)
- The advantages of employing AI in customer discovery (08:08)
- What constitutes a good AI prompt? (10:52)
- Identifying the customer avatar that works best for you (14:13)
- Significant tasks that can be done with AI assistance (17:55)
- How Jason uses ChatGPT in his coaching business (22:07)
QUOTES:
- “AI can grease the wheels and remove the friction of doing the initial research, so when you have one on one conversations, you know where to go deeper, understand more, validate or verify.” -Jason Van Orden
- “Doing customer discovery upfront lays the foundation and ensures that you’re not making bad assumptions and going down the wrong path.” -Jason Van Orden
- “When you figure out what’s working well in AI, make sure you write that stuff down so you can reuse those prompts in the future.” -Jason Van Orden
- “As coaches, we’re really good at giving our customers what they need. But as marketers, we need to give them what they want so that we can bring them into our world in the first place, so we can give them what they need.” -Samantha Riley
- “Integrating AI into our business and using it as the catalyst for us to take our expertise to the next level is where thought leaders will stand out.” -Samantha Riley
- “Always enter the conversation already taking place in the customer’s mind.” -Robert Collier.
RESOURCES
Free Workshop for Coaches and Consultants: Design Your Online Course in 90 Minutes
Next Level Influence episode 004: How Influence Positions You As The Expert
Influence by Design episode 504: Marketing Your Business Like a Pro with Ross O’Lochlainn
WHERE TO FIND JASON VAN ORDEN
- Website: https://jasonvanorden.com/
- LinkedIn: https://www.linkedin.com/in/jasonvanorden/
- Free Resource: http://jasonvo.download
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ABOUT JASON VAN ORDEN
Jason helps coaches and consultants double their income and work with ten times as many clients without working harder or sacrificing client results. He draws from almost 20 years of experience, including launching over 60 online courses, working with more than 10,000 entrepreneurs, and launching the first-ever podcast about internet business which spent ten years as a top ten ranked business podcast.
TRANSCRIPTION (AI Generated)
Jason Van Orden Snippet (00:00):
Be willing to iterate on it and experiment and try other people’s stuff out. Treat it like it’s an intern or a junior marketing or research person and just give it that feedback as you go. When you figure out what’s working, well make sure you write that stuff down so you can reuse those prompts.
Samantha Riley Intro (00:19):
Welcome to the Influence By Design Podcast. I’m Samantha Riley, authority positioning strategist for coaches and experts. If you’re ready to build a business that gives you more than just a caffeine addiction, and you dream of making more money, having more time, and having the freedom to be living your best life, then you’re in the right place, it’s time to level up.
Welcome to today’s episode of Influence by Design, I’m your host for today, Samantha Riley.
And today we’re going to dive down the AI rabbit hole, and really talk about how you can use AI to speed things up in your business maybe in some different ways that you thought about before.
And how I’ve invited today’s guest, Jason Van orden is I am subscribed to his LinkedIn newsletter, which is fabulous. And I thoroughly suggest that you connect with Jason on LinkedIn and subscribe to his newsletter. But it came out and was talking about using AI for customer research.
And I knew that I had to reach out and ask him to come onto the show. Now let me tell you a little bit about Jason. He works with coaches and consultants and helps them to double their income and work with 10 times as many clients without working harder or sacrificing client results. And who doesn’t want that.
He draws from almost 20 years of experience, including launching over 60 online courses, working with more than 1000 entrepreneurs, and launching the first ever podcast about internet business, which spent 10 years as a top 10 ranked business podcast. So welcome to the show. Jason, it’s fabulous to have you joining us.
Jason Van Orden (01:54):
Yeah, absolutely. My pleasure. Thank you for the invitation, Samantha,
Samantha Riley (01:57):
such a pleasure you’ve been in my world for a while I attend your networking events, you’ve been on the panel and my other showing next level influence. And now you’re here on influence by design podcast.
So I feel super lucky that I’ve gotten to speak to you so much, because you’re so knowledgeable and inspiring. Tell us a little bit about how you came to use AI to do your customer research.
Jason Van Orden (02:23):
Yeah, you know, it’s, as soon as AI started popping up. I’m a former software engineer. And so I kind of get fascinated by this stuff. And I tend to be an early adopter. So I just dove in and started experimenting with like, what’s going to work and I ran into a lot of the usual frustrations that people do.
It’s like, Is this accurate is this I don’t know if this is giving me what I want. It doesn’t seem to be understanding and stuff. But I stuck to it. And I knew that this was one area that I wanted to crack the code in terms of customer research or customer discovery, because it’s such a fundamental and important process that I use with all of my clients.
And I suggest that others do in their own business of really understanding what’s going on in the mind of your ideal client, your ideal prospect in terms of what’s their reality right now? What’s the language they might use to talk about the outcomes that they want? What are the obstacles that they’re running into?
So you can make sure that you address those obstacles, whether in your marketing or your program? What are the things maybe that they have tried before and it didn’t work out for them so that I can position my offer against the things that haven’t worked well for them?
What are the things that they’re saying to others as they express their frustrations about what they want, why they’re not getting there, you know, what I call the gap, right? That’s in between where they’re at and where they want to go.
And all of this information is such a rich resource for creating content, creating messaging that resonates that’s relevant to the people that you want to help, you can apply it, it makes it so much easier to create great offers that will for sure address the wants of the people that you’re helping. I mean, as experts, we know what they need.
But it’s important to know what they also in their terms want as well. And so a lot of these questions we ask ourselves, when we’re creating content or offers like I don’t want to put something out there that’s going to fall flat. I don’t want to miss the mark, somehow I don’t want to spend time and energy on something that’s not in the right direction of what people will respond to.
If you do some of this customer discovery upfront that lays the foundation and ensures that you’re not making bad assumptions or going down the wrong path. And so I got into it because I saw the opportunity and it’s such a key important part of any business owners strategy as they move forward.
So I just experimented with it until I figured out and started getting results that seemed promising. I shared it with clients recently. They’re like, wow, Jason, I went down the rabbit hole. This was so interesting, so helpful. So getting like awesome. So I went to LinkedIn shared a little bit of it there. That’s where you saw it.
Others started responding to it. And so here I am now like Okay, great. It seems like This is useful. And I’ve had great results, my clients have had great results. So you know, let’s, let’s get this stuff out there. So that’s, that’s the background.
Samantha Riley (05:08):
I love that, before we move on, I just wanted to touch quickly talked about the difference between our clients what they want, or our prospects, essentially, what they want versus what they need.
And I think that this is really important. And I wanted to go back and touch on this before we move forward. Because I find and I don’t know if you find this, that a lot of coaches are so good at what they do. And they so understand what the core problem really is that they forget to touch on what the customer wants.
So it’s the way that I describe this with my clients is, you know, if you’ve got a prospect with a headache, and you’re a health coach, they’re often like, well, you know, that’s not the core problem, we need to make sure that you, you know, you’re looking after this and eating good food and taking the vitamins and that person is just like, I just got a headache, just give me a new year.
So I think that this is, you know, really important to understand that, we’ve got to give them what we need. And as coaches, we’re really good at that. But as marketers, we need to give them what they want so that we can bring them into their world in the first place.
Jason Van Orden (06:12):
Yeah, you actually have a good example just to illustrate this, too, in his specific business sense. And this was actually before the AI thing, this would have been much easier if Hey, I’ve been around but a client that I worked with had this wonderful framework for helping teams be more resilient, she found that her research is like we can help people at work be more resilient, we’re going to get better outcomes, people are going to stick around, they’re going to be more loyal and more engaged.
Well, the struggle was as we tried to sell her going into organizations and talking about resilience. managers and leaders were not waking up in the morning going like, you know, what if only my team was more resilient, you know, that’s not what they were looking for.
And one of my favorite marketing and sales quotes is by Robert Collier is always enter the conversation already going on in the mind of your prospect. But that requires knowing well, what is that conversation going on in their mind.
So I set her to doing some customer discovery, which she loved, I told her go do a half a dozen of these interviews, you ended up doing like 25, she was getting so much great information. And we’re going to talk here in a minute how to use AI to do this now.
And what she started figuring out was, people were worried about losing their best their best employees who had been around, they’d invested time, and then they had organization to lodge like, I can’t afford to lose my good people. It’s too costly to the organization. Okay, great. Check number one.
Number two, they were worried about not getting enough engagement and output out of their teams, because everyone was so burned out. And this was a couple years ago, and everyone was just so drained by by COVID, and all the other things that are going on.
So we’re like, Ah, okay, we need to meet them where they’re at talking about burnout, and talking about losing their best employees, and through a conversation help them see resilience, and particularly her resilience framework is the answer that they’re looking for.
But before you can do that, you got to know where to meet them first. And that’s where customer discovery can be so helpful.
Samantha Riley (08:01):
love that so much love it. Why is AI? Or what is the, I guess the benefit of AI when you can have those conversations with customers? I mean, the first thing that’s coming up, obviously, is time. But are you finding that you get better results through AI or different results?
Jason Van Orden (08:23):
So it’s when doing customer discovery? It’s good to have different? First of all, it’s good to have different data points to look at. And by data points. I mean, it’s like, okay, one to one conversations absolutely are something important.
And I think even if you use AI, you should do some of those as well. But searching through the internet and going through communities and seeing what people are saying or you know, there’s lots of other researching do initially to kind of zero in on some of those initial ideas of okay, well, what are they worried about right now?
What are they looking for? What have they tried before? What are the what are the so AI can grease the wheels, remove some of the friction of doing some of that initial research so that when you do go and have the one on one conversations, you know, where you want to go deeper and understand more or what you would like to validate or verify.
So what used to take hours of potentially doing Google searches and looking on Reddit and Quora or wherever your people, Facebook groups, wherever they might be. Now you’ve got this robot, this computer that has been fed tons and tons and tons and tons of data and can in moments correlate they’ll bring that together and summarize it for you as long as you ask the right questions, so it knows what to give you.
So I would say it makes the initial phases of customer discovery that much faster and easier. So that when you do go have those conversations one on one with people you’re that much better prepared and can immediately start going deeper into what it is that you need to know more.
Samantha Riley (09:52):
What I found really interesting when I did this, which I did after I read your newsletter, I was like oh wow, I never even thought about it for customer research. Ah, is that one of the things that came back repeatedly?
So it wasn’t just mentioned once or twice, it was repeatedly mentioned, through a lot of questions, because I just kept going backwards and forwards, and it just kept coming up over and over is something that no one had ever said to me. Yet when I fed it back and said, Do you have this problem? They’re like, Oh, my goodness, yes.
But I didn’t realize how to put it into words. It was a feeling that they, I guess, because they hadn’t heard other people say it, they’d never said it. It was fascinating, absolutely fascinating, where every single person’s went yet. That’s exactly what was on my mind.
So I thoroughly recommend going through this process. But it is all to do with the good prompts, right? Because she didn’t shut out. But great prompts in gives you great responses back. What constitutes, in your words are in your mind what constitutes a good prompt, because we hear about good prompts. But what is it actually?
Jason Van Orden (11:01):
Yeah, a good prompt is when it gets you what you’re looking for. Now, that’s obviously not a helpful answer on its own. And that’s hard to know what the right prompt is. So one thing is that, you know, experience helps you formulate good prompts, or listening to people who’ve already tried and say, you know, here’s a good starting point.
But one of the first things I want to say is like, hey, if it takes you two or three or five prompts to get to where you want to go, that’s fine. In the same way that interviewing somebody one on one, you’d probably spend a half an hour, ask a question, ask a follow up question, ask another question, right.
And one of the things I don’t think people realize with AI is that you work with it as if it’s kind of an intern or like a junior marketing and research person on your team. And sometimes that person is going to, like, you know, go and do what you ask them or what they think you ask them and come back and give you stuff. And you’d be like, Okay, this is a good start, not exactly what I wanted, or it feels like there might be more here, or I would like it in this format, or I would.
And that’s what you do is you give it feedback. And you know, the nice thing when you’re working with chat GPT or other AI often is that as long as you’re within that same conversation, it has the reference of everything you’ve said and done before to continue and build on. So don’t hesitate to follow up, don’t hesitate to just end you know, even if you’re talking to it like you would a person, Hey, good job, this is a good start, what I would really like now is that that that you know, and so, through that iteration, you will arrive more likely at the thing that you are looking for.
And of course, the next time you come back around, you’ll have that benefit of going like, Okay, last time when I didn’t say make sure you do this, it got off a little bit. So I need to make sure that that’s part of it. So what I’m trying to say as a point there is I actually keep a log of the prompts that I like to use on a regular basis.
So whether that’s in a Google Doc or notion, or wherever you keep these kinds of things, or in my case, I love using one of these, like I use a software called Text Expander where I can just type a few keystrokes and put it in my fill in I can fill in like a whole paragraph, right. So if I’m doing one of these, like customer discovery things, and I want that first prompt that says here’s the person that is my ideal person that we’re talking about.
So then I can have a conversation with the API about that. I can type a few keystrokes and boom, it gives it the you know, four or five sentences, it needs to get us started. So be willing to iterate on it and experiment and try other people’s stuff out.
Treat it like it’s an intern or you know, a junior marketing or research person and just give it that feedback as you go. When you figure out what’s working, well make sure you write that stuff down. So you can reuse those prompts in the future. Those are my recommendations.
Samantha Riley (13:47):
Love that. My husband and I have actually created a Google Drive with a doc, it’s got multiple docs with different check GPT prompts, because when you land on that one that gives you what you want, you’ll hate what you do not want to forget this one early.
So I love that that I love that. That little piece of advice there. You talked about doing the customer research. But I think I want to go back even one step. How do you even get the, I guess the customer avatar, like who is that ideal customer, because I don’t know if you’ve got a faster way of doing it.
But it took me like quite a long time to be able to get that information right in the first place. Because you need to know who this ideal client is, before you can sort of do this research. And I love that you mentioned that, you know, you’ve got to go back and keep asking questions, because otherwise you get really bland answers.
And I think that’s where people go wrong. So how do you are how can you help our listeners today get that really good customer avatar in the first place, which is the foundation of you know, asking all of these questions.
Jason Van Orden (14:58):
Yeah, so I mean the One of the underlying principles which will not be new, I’m sure to your listeners is you need to have that specific idea of who you do your best work with who you want to attract most who is that person, it’s not to say you’re excluding anybody else, right? But you need to 00 in.
Otherwise it is going to be broad and bland and not as helpful. One thing you can do to and this is a place, I think we all start with customer discovery, and research is referred to think about the clients you’ve already worked with.
So bring to mind one or two or three people who are like, You know what, I want more people like that. And think about okay, what is it that brought them to me? What were the problems they were running into? And they wanted my help in solving? What was the what was the outcome that we were, we were going for it?
And I said a couple of things, key things there. I think it’s less important in this case. I mean, it depends on the niche, but it’s less important to like be like, Okay, this, this age and this income level and demographic information, right, it’s more important to feed it like it’s this kind of person, like, in my case, a coach or consultant, who’s probably been in business for at least a couple of years, has reached the six figure mark, as you know, so a couple, you know, this is where they’re at.
And what they would like to do now is grow their business to such and such level. But they’re struggling to find this or they’re struggling for this. So it’s kind of like, here’s where they’re at, here’s where they want to go.
And as far as I know, based on my experience working with them, or maybe your own experience, personally, if you I mean, often we serve who we are, or who we were several years ago, right?
Remember what it was like for you. So feed it a bit of that information, here’s who is here’s where they want to go. Here’s some of the things that I know right now that they might be wondering or struggling with.
But I want to go deeper now. So you do need to have at least a little bit of that information to draw from if you’re totally at like the at the ground level and trying to figure out who your ideal client is, well take your best hypothesis. And here’s the thing is you might do this exercise with two or three or four different avatars and chat up.
And it might actually help you as you read through this stuff. And go, that’s the one actually I want to help because everything that this is coming up with is stuff that I get excited to think about. And I know that I can help with, right, but you do at least need to have enough of a focusing to begin with, so that it can be a springboard to get you useful information that.
Samantha Riley (17:20):
Love that. So when you’ve got a really good idea of who your ideal customer is, you’ve done the customer research. Where do you take it from there? Where can you take it knowing who they are and what their challenges are?
Jason Van Orden (17:37):
Where can you take it in terms of what you put into
Samantha Riley (17:40):
it? What else can we use the AI for? Like, what’s the next step? What more can we take out of it? Because I believe that you’re also okay, you also use it for pulling, you know, different information for your courses and programs.
Jason Van Orden (17:55):
Yeah, I mean, the nice thing is, once you’ve once you’ve got this information, so you know, if you go to chat, GPT say this is the kind of person I’m looking for, I want you to help me better understand them.
And you start getting some, you know, asking questions and getting information back. So then yeah, what do you do with that information? Well, first of all, I would I would take an amalgamation of that.
And definitely somewhere store like here is my ideal avatar in terms of, you know, the kinds of things they say where they’re at what they’ve tried, what’s not working, what they’re frustrated with.
So that then when you come back to chat, GPT. And let’s say I want to write an article for LinkedIn, or I’m creating a new module for my program, or whatever it might be that you can give it that foundation to begin with, it’s like, Hey, I would like your help, and outlining a workshop for the following kind of person.
And then you know, you you give it that that basic description that you’ve developed, both from your own experience, as well as with the help of Chatty PT. What I would like is to in a one thing you might might try, for instance, is, can you give me an outline for a workshop that lasts about two hours?
And again, the more specific you can be with some of these parameters, the better information you’ll get back? Can you give me an outline for a workshop that will help this person to get this done? Or have this kind of like realization by by the end of the workshop? And it’ll start, you know, plugging out.
And sometimes it like, you can even have it give you like, hey, spend 10 minutes on this, and 15 on this and 10 on this. Now, with any of these things, I’m not saying you just take it wholesale and go like, great. I’ve done that’s my workshop, right?
But I mean, how often two things, how often number one, do we sit down to write an article or outline a workshop or whatever, and we’re staring at the blank screen with the cursor, and we just got to get our brain going. Right. And sometimes it’s so helpful to have that roboticist and say, here’s the starting point.
Consider this right? And I’m probably I’m definitely going to iterate and develop that but at least I have a starting point which gets me going right Yep, number two, is there likely you’re gonna see some things in there? Like, oh, yeah, I didn’t think of that, right.
And it’s again, drawing from this whole database of information that it’s been fed to say, yeah, in this case, that’s this person’s probably going to want to know this, this and this, and this. So it can help you plug in holes of things that you haven’t thought about either.
So, so using the definition of your person to feed it to the AI when going to create a rough draft of, you know, workshop, article, Podcast, episode, whatever it might be, but you want it to know who you are speaking to, and what the purpose of the thing is, before it creates that for you.
Otherwise, you might end up you know, way off in, you know, some some field somewhere, and it’s like, wait a second, this isn’t what we were looking for it right. So, you know, that’s one really useful way to use that avatar information once you’ve gotten it from from chat up team.
Samantha Riley (20:54):
Yeah, I use it the same way you do. I really love it to speed up the thought process of just, you know, give me a starting point and give me some ideas. Because you know, as experts, then once we’ve got that starting point, it’s like, Ah, okay, now now we’re good to go.
But I’m finding for me even what you’re talking about there, even a module or a podcast episode, just give me a, you know, a couple of talking points on this topic, and it spits them out. I don’t think I’ve ever used all its talking points that it does spit out, but it’s like, Hmm, I forgot that bit. Or, Oh, I didn’t even think of that bit.
Or I can expand on there. And what I do also love to say is okay, well give me a title. And now expand on that, like, what are some talking points on that. So you can really use it to speed up the process at which you work, which means that you know, your output is far faster, and you can go have a coffee and go down the beach a lot more.
Jason Van Orden (21:52):
Yeah, who doesn’t want that? Right, right.
Samantha Riley (21:56):
Yeah. So I guess from what you’re talking about, like, make sure that you’re giving it the good prompts in the first place. Ask it to go deeper, use it to speed up your thought processes. What are some of the other ways that you’re using chat GPT in your coaching business right now?
Jason Van Orden (22:14):
Yeah, one of my favorite ones that I use regularly is, you know, I write an article, I feel great about the article. It’s all edited, and I’m ready to have it published somewhere. And then I realized, oh, wait, I also need a really catchy title for this too.
And sometimes at that moment, especially if I’m doing it at the last minute, which sometimes I do, I will admit, my brain power is spent for coming up with a good title for the article, right? And so they say, can you come up with 10? Good article titles for the following article, and I’ll put in quotes and boom, and then, and rarely do I use any of them exactly.
But there’s always one of them when I’m like, Oh, that’s a good idea. And I might say, give me more five more variations of that one. And then I’m like, okay, and then I go write one that’s, you know, in that in that vein, so that’s, that’s one that I really like, today.
I just posted on LinkedIn and article and this is what I learned from my business coach I’m working from with right now. Rasul Lachlan from conversion engineering. And, you know, one of the issues we run into is that when you ask AI to create something for you is like, it’s not going to sound like you write, and people might be able to tell that it doesn’t sound like you. And so we’re like, Well, I still have to go and edit the whole thing.
So what if you could get something closer to what you might sound like, whether that’s on video, or written or whatever. And so, one thing that I’ve experimented with since learning this from Ross is feeding it a piece of my content that’s very, you know, indicative of this is my voice and my style, and who I my expertise and the things I talk about.
And I’d say, I’d love for you to analyze my the style and voice of the following piece of content. And then let me know well, and then you know, you post that in, and they’ll come back and it’ll give you a list of stuff.
Oh, I noticed that you use these kinds of analogies, and you’d like to do these kinds of things. And it’s great. And I go, awesome. Can you turn this into a prompt that I can give you next time I’d like? And then it comes back and says yes, here you go.
And then what do you do you copy that you paste it, you keep it somewhere. And so the next time you go to write something, you say, I’m writing an article about x for this kind of a person, and this is the purpose of it.
Here’s my style, you know, and so you give it the thing that it’s done to analyze your stuff. Now, you’re still probably going to need do some editing, but it’s going to be a lot closer than what you otherwise would have.
What would you otherwise would have gotten back with just kind of your default, write an article about such and such you know, that way, it’s at least in the realm of what’s going to sound like you.
Samantha Riley (24:51):
I love that. And if you are listening and you want to hear more about Ross funnily enough, we heading back on episode 504. So we’ll link that Oh, great. Nice because we had a great conversation with Ross.
Yeah, such a good guy. Cool. Now I know that you have a resource that’s got all sorts of frameworks and all the things that you’re talking about, can you just explain a little bit more about what it is that people can get from you and where they go to, if that’s of interest to them? Yeah, absolutely.
Jason Van Orden (25:22):
So I’m a big fan of creating frameworks, frameworks that are very useful for helping people solve specific things, you know, coming to a decision or designing a thing or getting to a result.
And so I’ve collected some of my favorite ones, for coaches and consultants who are looking to scale their business, whether it’s, you know, you’re trying to design a new offer, or you’re struggling with your messaging a little bit, or you’d love some insights about how to use AI in your business.
And so if you go to Jason Veoh, dot download, and just enter your email there, it will give you a free account to my course hub, and I’ll give you access to some of my best frameworks that you can then, you know, there’ll be a little training and like a worksheet or something that goes with it. And you know, you can choose the ones that feel most relevant to you.
But that’s it. Anything I’ve said today is resonated with you, and you’d like to get inside my brain some more to help you with your business. That’s where to go. And I’m happy to share those things with you. Yeah, so
Samantha Riley (26:19):
definitely head over there, we’ll pop the links for that in the show notes at influence by design podcast.com. I love what you’re talking about. Jason, I think that chat. GPT is a fabulous resource, as you know, many other 1000s and 1000s of other AI tools.
I also think that integrating them into our business and still using them as the, I guess catalyst for us to take our expertise and our thought leadership to the next level is where as thought leaders were going to be able to stand out, because you were gonna see a lot of vanilla coming out.
And I don’t know about you, but I already am you can tell when as a title was specifically written by Chet GPT, it’s got a certain
Jason Van Orden (27:07):
range to it. And you can tell there is a certain thing totally right. Yeah, yeah. And again, you
Samantha Riley (27:12):
can tell straight away. So I think that where we’ve got the opportunity is to use it, put it you know, add it into the mix of our expertise, and use it to take our work to a much higher level is where the opportunity is for us right now.
And I guess where, for us, as experts, and with the timing that this has come in, it’ll be interesting to see, you know, I guess how younger generations use it, because they won’t have the expertise and the lived experience that we have.
So yeah, I’m kind of thinking that we’re in a really lucky time, you know, to be able to use this tool. Yeah, yeah, absolutely.
Jason Van Orden (27:51):
I mean, you know, you’ve been in business for a while, as have I. And in the couple of decades, I’ve been online, like there are those two or three moments when you’re like, Oh, something just shifted.
And of course, social media was definitely one of them, right? You know, YouTube and Facebook and all those coming about, but this AI is 100%, another one of those. And you just see everything shifting with how people are operating.
And so there’s a lot of opportunity. It’s exciting. It can be scary, but it’s also Yeah, huge opportunity for those who are willing to dive in?
Samantha Riley (28:19):
Absolutely. What is one thought that you want to leave the listeners with in regards to using words, specifically chat? GPT?
Because that’s what we’ve been talking about today. You know, I thought that you want to leave people with or something that they can noodle over, after they’ve listened to this episode.
Jason Van Orden (28:38):
Yeah, I mean, if they’re, you know, people, I’m sure there’s a couple different types of people listening to this, either ones who have tried it and are like, Oh, that’s a cool idea. I’m gonna go try that too.
And they hadn’t thought of that. And that’s great. I’m glad we gave them some ideas. So absolutely, please go use it and let us know how it goes. And then those who are listening, like I keep hearing the sounds enticing, I don’t know, I also hear that it’s going to destroy the world or that it’s going to take our jobs.
It’s take our jobs, that it’s not accurate, that and yeah, there are all these things, but you know, nothing that we’ve shared here today is saying, you know, just let it take over and do everything for you. Right?
Just be willing to dip a toe and right and if all you do from this interview is to you know the our conversation today is go over to chat GPT and just type in, I would like you to help me better understand my ideal client.
Let me tell you a little bit about them and then type four or five sentences and then hit enter and to see what comes back and then just start a conversation with it. Okay, just try it out. Just see how it goes.
You just you might surprise yourself. And then you also might need to set a timer because you may end up down a rabbit hole and not realize how much time has passed.
So fair warning there too. But that would be it’s like dip a toe and see how it goes like there really is a lot of possibility if you just go through that learning curve that there can be to get to where it’s truly useful for you.
Samantha Riley (29:56):
Yeah, I love that definitely wise advice. There is a learning encode but stick with that. Go down that rabbit hole. And there’s nothing wrong with going down at a couple of times to see, you know what comes out.
But yeah, thanks so much for coming on the show Jason and sharing your thoughts and I look forward to speaking to you again soon.
Jason Van Orden (30:16):
Yeah, my pleasure. Thank you, Samantha.
Samantha Riley (30:18):
Thanks for joining me for this episode of the Influence By Design podcast. If you want more head over to influencebydesignpodcast.com for the show notes and links to today’s gifts and sponsors. And if you’re looking to connect with other experts who are growing and scaling their business to join us in the coaches, thought leaders, and changemakers community on Facebook, the links are waiting for you over at influencebydesignpodcast.com
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