Are you overlooking a hidden goldmine in your business?
Most businesses focus on their ideal “A clients,” but they often overlook the potential of their “C clients” – those who may not be the most exciting to work with but can still bring in significant revenue. This forgotten revenue stream can actually turn out to be your gold mine.
In this episode of Influence By Design, Samantha and Tim discuss a valuable insight Tim gained from a recent networking event. It Highlights the importance of not just focusing on your ideal or A clients but also exploring opportunities with C clients through smaller offerings that may not be your core business but can still bring in revenue.
Tim shares his own experience of how a simple automation he created for his business caught the attention of a bookkeeper in his networking group, who revealed that she had 40 clients in need of the same solution. This realisation led Tim to consider the untapped potential of marketing of what he describes as “splinter products” to a wider audience.
These smaller C client offerings can potentially generate more revenue than your A clients when you market them effectively. They are often easier to scale and have the potential to lead to more referrals as people find it easier to refer friends or colleagues for a specific small need rather than a larger offering.
Repackaging some of your expertise or processes into niche products or services can open up new income opportunities that may turn into larger client relationships over time. Listen in to the episode and discover how to utilise your micro Offerings to grow your business.
IN THIS EPISODE YOU’LL DISCOVER:
- Samantha and Tim share their thoughts on the Profitable Coach Summit (00:53)
- A short story from Frank Agin of AmSpirit Business Connections on the value of talking about your C clients too, and not solely focusing on your A clients (02:25)
- How Tim leveraged a splinter product to generate referrals for his business (06:15)
- The story of The Beatles’ song “Help” and how you can generate more income through your C services (09:26)
QUOTES
- “We talk about our A clients all the time, but I think the thing we miss a lot is talking about C clients” – Tim Hyde
- “This is just stepping back thinking a little bit outside the box about what your product is and how you’re taking it to market … Sometimes, if you do that, you can find unexpected opportunities.” – Tim Hyde
- “You could ‘create a swimming pool’ just with some of these C services … a service that answers a problem that’s not necessarily your main product.” – Samantha Riley
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WHERE TO FIND TIM HYDE
- Website: https://winmoreclients.com.au/
- Facebook: Win More Clients
- Instagram: Win More Clients
- LinkedIn: Tim Hyde
CONNECT WITH SAMANTHA RILEY
- Facebook: Samantha Riley
- Instagram: @thesamriley
- LinkedIn: Samantha Riley
- Twitter: @thesamriley
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