If you want to build a successful coaching business, you can’t blend in with the crowd. You need to stand out,unleash the queen within and build a personal brand that demands attention.
In this episode, Tamara Meyer reveals the secrets to crafting a magnetic personal brand that resonates with your ideal clients and propels your business to new heights.
She dives into the transformative world of storytelling, authenticity, and vulnerability and shares her invaluable insights and actionable strategies.
This episode is a must-listen for anyone seeking to unleash their true potential and build a thriving, purpose-driven business.
IN THIS EPISODE YOU’LL DISCOVER:
- The mindset that empowers you to show up unapologetically (00:49)
- How to establish your framework story (05:08)
- The profound connection between your values and the untapped stories from your past (08:12)
- Bridging the gap between storytelling and selling (11:42)
- The dilemma in truthful selling (16:23)
- Authenticity over perfection (19:35)
QUOTES
“Authenticity is essentially all parts of us, our true self, our genuine self. Also the parts that we don’t really love.” – Tamara Meyer
“It can be very easy at the beginning of your journey as a coach to take on parts of other people and you start to almost mimic that without even realising. When you can really lean into what your uniqueness is, that’s what attracts people.” – Samantha Riley
“And so then when we’re looking at branding, that’s when niche comes in. That ideal client is essentially a version of you. And sometimes, it’s just a matter of looking at what you were like a few years ago to see how that can represent for you as a brand.” – Tamara Meyer
Resources Mentioned In This Episode
Copywriting Secrets by Jim Edwards
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ABOUT TAMARA MEYER
Tamara Meyer has been a born entrepreneur! Started dancing the age of 3, she has always been creative and loved to perform.
Born in Germany she moved to Australia when she was 4 years old.
Her mother being from Brazil, learnt English when she moved to Australia which meant for Tamara, became her third language to learn. When she was 8 years old, she got into acting to improve her reading, speaking and writing. Which lead her to grow her confidence in public speaking!
She went on and became a professional dancer/actor – studied at Ed5 performing arts school, and continued her career in the entertainment industry from the age of 16 and travelled around the world.
When she stepped away from the dance world, she stepped into fitness and began her journey as a fitness coach in 2014.
In 2018 she won her PRO card for WBFF and veered her business online and in 2019 she started her first fitness app – Tamara Meyer Fitness.
Tamara has trained over 1000s of women around the world – where she believed in not only empowering women physically but also their mindset. She believed that regardless of anyones hardships, they can still follow their dreams and achieve anything.
Covid hit and while her fitness business was a success, she veered into what is now her calling: Life and Business Coach!
Her vision is to build womens business and get them out of the 9-5 and build their online business and their EMPIRE!
Every woman deserves to wear a crown and have her own castle and Queendom! Where she rules and creates a life they love and live in abundance.
Tamara is a keynote presenter and is ready to embark her journey to become a Ted Talk Speaker and a international speaker in 2023.
Her dream is to continuously grow and help other women believe in themselves just as much as she believes in ALL of her soul mate clients
WHERE TO FIND TAMARA MEYER
- Website: https://www.tamarameyercoaching.com/
- Facebook: https://www.facebook.com/tamarameyercoach
- Instagram: https://www.instagram.com/tamarameyercoach/
- YouTube: https://www.youtube.com/user/TamaraMeyer1
- Tiktok: https://www.tiktok.com/@tamarameyerfitness
- Podcast: https://open.spotify.com/show/7kNFS9Y1lA3KBHJ5Jo94EM
CONNECT WITH SAMANTHA RILEY
Facebook: Samantha Riley
Instagram: @thesamriley
LinkedIn: Samantha Riley
Twitter: @thesamriley
TRANSCRIPTION
Samantha Riley 0:02
Welcome to today’s episode of Influence By Design. I am your host, Samantha Riley. And today we are chatting with Tamara Meyer. And we’re going to have a really great conversation about branding, which is her zone of genius. We’re going to talk about all sorts of exciting and juicy branding pieces and how to tie it all together to sell. Because let’s face it, we’re in business to sell. So welcome, Tamara. It’s great to have you here.
Tamara Meyer 0:29
Thank you so much, Samantha. And I’m all for creative juices, and just bringing more incredible support for all the listeners today. So thank you for having me, Queen.
Samantha Riley 0:40
So excited. I love that, queen. I love that you call everyone queen. Before you even start, I actually want to know, where did that come from?
Tamara Meyer 0:49
You know, it’s funny. I am, I know, I actually know where this came from. But I used to be in the fitness space as a professional athlete. And I used to always envision myself like Beyonce whenever I would be on the treadmill absolutely killing myself. You know, getting ready for a competition. I used to have a slogan called, you know, “Slay like Beyonce.” And I used to watch her at the Super Bowl, 2015 performance and it was like a 15-minute long performance. That was my thing when I would be on the treadmill. And I’ll just be watching her as she just was great. And so when I sort of, you know, transitioned from fitness coach as a professional athlete into business, I wanted to have that same element of like, showing up like Beyonce, but being your own version of that. And so “queen” was the, kind of like the thing that came for me. And ever since then that’s kind of been what I really love really helping women with their business online. It’s like having that queen energy showing up like a queen, which has not always been, you know, put together, glossy version. But it just really embodies that element where you know, you’re a leader, you’re vulnerable, you’re feminine, you’re brave. So that’s how it all began, my love.
Samantha Riley 1:57
I love that because I think authenticity can be tricky for people to understand. So for me, like I love that you’ve explained that, I love that, you know, that queen energy because for me, queen? I don’t know, it just doesn’t work for me personally. I don’t know. But it works for you so well. Like every time I see you, it’s just like queen queen, you know? So how do people find their version of that?
Tamara Meyer 2:28
That’s essentially what I love helping women with, around personality with their brand, right? And authenticity is essentially all parts of us, our true self, our genuine self. Also the parts that we don’t really love. You know, you can look at me right now, and I’ve got makeup on, I’ve got a top on, beneath me, I’m wearing trackies. And I’m like, authenticity, a true business owner. But I feel that a lot of women, when they start to open up and mentor and find out what true authenticity is to them, that’s where they can start to see their unique attributes, you know, whether your tonality and voice is serious, but really, you know, you might have certain things that really represent that as a person, and everyone has their thing, or everyone has a unique attribute. And essentially, you know, that can be whatever anchors for you too. And for you it may be you know, you’ve got this beautiful energy where you’re nurturing and kind and I can see also you’re a boss babe, you know, but again, like, it’s finding what really works for you and reverse engineering it, which is essentially what we’re going to talk about today.
Samantha Riley 3:31
Yeah, well, let’s go there. Because I think that when you can really lean into what that uniqueness is, that’s what attracts people. And it can be very easy at the beginning of your journey as a coach to take on parts of other people and you start to almost mimic that without even realising.
Tamara Meyer 3:52
And I love that you bring that up.
Samantha Riley 3:54
I could just, I could just see it like, straightaway. You’re like, yes. And I actually think we all do it at the beginning, as we’re trying to find our way. Where, you know, take us on that journey of where people can start to really lean into what’s unique for them, because it’s much easier to be yourself, right. When you’re showing up or trying to show up as someone else, that’s when I feel, but I’d love to hear your take on it, that’s where I feel that people hold back because they’re too afraid to show up because they’re a little bit afraid of getting someone else’s version wrong.
Tamara Meyer 4:29
Totally. And I, and again, I did this in all different identities, I like to say I think when we hold on to identities or we think we’re a certain way and we’re not open to evolving or, you know, really allowing ourselves to be seen in all parts, that’s when I can think, I definitely feel this stagnancy in people’s business and in the online space. Yet I always feel it begins with this self awareness and I feel like when we all are sort of, you know, transitioning and showing up and owning it, it starts with that piece and I feel when we understand our story and why we do what we do, you know, I begin with a really incredible framework around, it’s called story, right? And essentially, like when we want to step into authenticity and in branding too, a lot of people want to veer into that the logo, logos, the colours, the aesthetics, but that’s for me, I always, but I start with the framework story, and S, you know, stands in, stands for significance, you know, what are the three or five key events that have happened in your life that have shaped you for who you are, that have had an emotional connection with yourself? And a lot of times, and this is a life coaching question I used to be asked all the time, people get really, like taken aback by that question. And that essentially really takes them on the journey to then really finding out what the theme of their stories are. And so from story, T stands for theme, you know, what are the themes that have been part of your life, you know. For myself, it’s perseverance, it’s wealth, it’s empire, it’s, you know, the embodiment, it’s showing up. And that’s when, then it leads into when it comes to storytelling and authenticity, we always have options that kind of become, whether we dive into discomfort, whether we stay the same, but our options are always there to teach us a blessing or a lesson. And so our stance, and then this is where, when we’re looking at authenticity and building a brand, and you know, really speaking into this for your audience. The R stands for what was my responsibility? What are the results I had, and was it relevant to my audience? And the last little bit, which is where we’re probably going to tie into the next phase, is your values. And I think when we understand what our values are, from a business, from a personal component, we can start to see how that can start to connect with our audience. And then that’s how we start to show those parts because it’s important to us, not anyone else. So I think it’s powerful stuff. And I, I can only talk about my mistakes when I was a fitness coach, because I used to look to others as influences, you know, to the people that I really aspired to be like, and it wasn’t until I realised even transitioning into life coaching, I was like, oh, I need to be taken seriously. Because if I’m a business coach, life coach, and I’ve gone from fitness to business, they’re going to think I’m this weirdo that can’t decide what I want to do. But it’s really my own judgement. So I feel that, my love, in order for us to be authentic and build a brand, we have to let go of fear, fear of judgement within ourselves to step into authenticity.
Samantha Riley 7:28
Oh, my goodness, that is so huge, like when you really think about that. We judge ourselves so deeply around making sure that we get it all right. And being able to let go of that is like just, hello, I’m here, I’m ready to show up now. And that’s when things really change, right?
I want to talk about values a little bit because I also talk about values a lot. And I don’t know if you found this, but a lot of people that I speak to say, I know what values are but I actually really struggle to find my values. What is a tip that you can give people if they’re in that space?
Tamara Meyer 8:12
It’s interesting. I love this question too, because I was this person as well, you know, what’s important to you? My tip for you and anyone listening, I find that, wow, that’s a really good question. I find when it comes to navigating your values, it’s kind of looking at what your life is like right now. You know, because values essentially, is why you’d create rules, beliefs, and decisions, right? So I find what are the things that you’re holding on to that’s really important to you, you know, what’s the reason you get out of bed? You know, what’s the reason that, you know, you have rules around structure or, you know, you have these beliefs around certain things. Maybe it’s beliefs around relationship, maybe it’s beliefs around personal development, maybe it’s in business, you know, if I was to talk about values and relationship, a really big one, and for the listeners to who can, you know, reflect on this. I know that a value of mine in a relationship is essentially freedom, and not because of time away from my partner, but it’s building a life of freedom because growing up, you know, I came from a really dysfunctional family. And also freedom and, you know, security is a big value of mine and again, reflecting on your upbringing, you know, the things that I didn’t really receive was security and was not having freedom. So I feel like sometimes it’s looking at what we didn’t receive growing up. That will allow us to really see what values we really are connected with, because essentially, it’s always what we didn’t get, it’s why becomes important to us. I don’t know if that connects with you.
Samantha Riley 9:48
That definitely, I’ve never heard someone mention it like that. I really know what my values are. And as you were saying that I was like, that makes perfect sense because that is exactly, you know, freedom for me is one of my top values, is one of my top three values as well. And it is so important to me. And I know that that’s why I do what I do. It’s why, it’s how I work with my clients, because that’s what we didn’t have when we were growing up. So that makes perfect sense. I love that so much.
Tamara Meyer 10:22
That hits. Like they hear that. Yeah, we go back and we go, and this is why when it comes to branding and storytelling, it’s like these events that you, that have shaped you for you can also be a negative thing that happened to you growing up, right. So …
Samantha Riley 10:36
Totally. Well, Tony Robbins talks about that, right? He talks about the way that his mother treated them. And that’s the, you know, the things that happened to him is why he’s such a great coach now. And I think that, you know, you talked about the beliefs and the lessons, and I can’t remember, there was someone else that I interviewed on this podcast a while ago, that calls them “blessons,” I can’t remember who it was. And it just, as you were talking about that it really reminded me that these things that happen to us when we really understand that they are lessons and they are what’s, you know, helped us to shape who we are now and how we show up. Instead of seeing it as a, you know, something bad, to bring it in and say, but this is what has made me who I am today. And I think that the “blesson” is a great way to look at that.
Tamara Meyer 11:26
I’m gonna steal that. That’s really cool.
Samantha Riley 11:28
I need to go back now and have a look to see who said that, because I can’t remember, I want to attribute it to them. And because I think it’s so cool.
Tamara Meyer 11:37
Yeah, queen slogan, babe.
Samantha Riley 11:42
I love it. So, you know, talking about all of these things, obviously, this is you know, leaning into storytelling. You talk about storytelling a lot, and storytelling to sell. And I really want to touch on this. Because I feel that a lot of people understand that they need to tell stories. And that’s how we connect with our audience. And they see selling over here and, you know, as a separate thing, and they don’t understand how the two come together. And they can’t, like, create that bridge. So what can you, I’ve just asked you probably a million questions all in one. So go wherever you want to go with that. Maybe start off with the storytelling.
Tamara Meyer 12:24
Oh, I’ll start with a story, right, because when I was in the fitness space, again, looking to what others were doing around selling, and maybe you guys can also resonate with this, I feel like so many people don’t get taught how to sell. And so for me, you know, I watched my mom growing up being an Avon lady knocking on doors. And because I came from, before my fitness days, I came from a dance background, a professional actor and dancer, I had to sell myself based on performance, not opposed to like my story within, right. And so fitness days, a lot of people literally would just talk about when it came to selling online, like, them as a product as opposed to what they get to do for others. And so selling is serving and a lot of people when they have ick around selling, they’ve either had bad experiences, there’s been manipulation, or they’ve just been sold to based on just like urgency.
Samantha Riley 13:18
Someone wanting to sell something to them and not caring about them.
Tamara Meyer 13:21
Exactly. And so if you’re right now having struggles around selling, maybe it’s because you just prioritise the feature and benefit of let’s say your product or your coaching or whatever it is that you do. But there’s a really good book called copywriting secrets. And he talks about the emotional pool, which is essentially going into a, well this means that phrase, right. And a lot of the times when we’re connecting with anyone, stories will really create trust and emotional connection. And so what we really want to do if we ever do any copywriting formulas, or even sales formulas, it’s always going to be around pain, agitate, solution, right? But what if you could utilise your own experiences and what you’ve been through to then show the audience, you know, this is something I’ve done. And this is going to be relevant to you because or because this means that and that’s what has really changed the game for myself, you know, and then you’re probably asking, what’s the formula, it’s a formula. Going back to what I said before, you know, everything is a theme in what you do. And everything has the ability to become a micro topic. So you know, whenever I jump on my stories, or whenever I’m connecting with anyone on a sales process, I think it’s so important to have relatability and a connection piece that you can share and naturally it’s going to come really easily in time. But if you guys can see that storytelling doesn’t have to be complex. It can be really simple. It could be literally just, you know, anything right now, like you and I already have connected around certain things when it comes to Anzac Day and public holidays and what we believe in, right. I think it’s just putting energy into like, looking at the macro topics you have in your company or as your product or coaching business that you have, and really going into like, themes and micro topics that you can then see stories that you’ve gone through certain things. And it’s always not. This is again, the big thing that I really think is important. And Alex Hormozi talks about this. It’s making sure you’re not going, this is what I do. And this is what you have to do. I’ve actually tried this because this is what’s happened with me. And if this is something that feels really connected with you, then by all means, I’d love for you to work with me and see if this is the right path for us. Do you see that? In like, buy my shit, future benefit, call to action. You will write an emotional state. So I’ve just gone down a rabbit hole. I hope you don’t mind. But yeah.
Samantha Riley 15:46
Oh, I love this.
Tamara Meyer 15:47
I think again, authentic selling also is really important to call people out on their bullshit and hold people to a standard. And I think when you’re really big on storytelling and selling to sell, like that way, you start to become authentic and selling, which means you also are truthful on a sales call. And that means, you know, reframing questions, NLP languages, it also means like, shutting up and listening, it means being honest and transparent, and just being certain within yourself.
Samantha Riley 16:23
And I’ve just picked up something there. And I want to go down this rabbit hole, because he said being truthful on a sales call. And anyone that’s listening is probably like, well, of course, I’m always truthful. But I believe that so many people struggle with selling because they don’t 100% believe what’s coming out of their mouths. Can you talk a little bit into this? Because they’re not really going out to be manipulative or lying. But they’re not, there’s some sort of block or friction there. What can you talk about in regards to that?
Tamara Meyer 16:59
It comes back down to themselves. I feel, you know. Before I really became really confident, and we’re always learning and growing, I can’t tell you that I’m selling. But I went through a phase where, when I was on calls, I wasn’t truthful to myself, I wasn’t certain within myself, therefore, whatever I said it felt icky and stagnant because all I was worried about was one, making money and two, not about the other person, but more about how I was. And so when we’re not truthful, it could essentially just be more around how we are as a person, but also, we’re scripted, you know, we’re following someone else’s process, as opposed to just having a framework that works for you. And Eli Wilde talks about this, who I’m absolutely obsessed with, you know, just like acting and just like, you know, being a main character of your own movie, the script gets to be tweaked and changed as we get to work on ourselves. And so sometimes it’s not a matter of the strategy and sales, it’s the strategy within yourself, which is your belief system, how you are as a person. So that I feel gets to be something for all of us to explore, that we see this as a 24/7 thing, you know, working on ourselves so that we can really show up as truthful and as authentic on that core to really serve that person and being okay to go, Okay, this is not the right fit, or like holding them to a standard, like I just said, you know, I’ve just picked up that, you know, you’ve said something about, you know, the excuses and objections and stuff. Tell me more about that. Or why do you keep saying this, you know, and again, it’s just more practice and more progress. I find that that’s going to be a really big thing with anyone when it comes to anything, when it comes to selling and storytelling.
Samantha Riley 18:43
Yeah, I love that so much. Let’s talk about, more about the branding piece. You’ve like, we’ve talked about it a lot, but I want to sort of bring it to the other side of the storytelling. You’re talking about storytelling to sell. What about the showing up piece? And like bringing the branding in because there’s times where, you know, you were quite authentic and said, you know, I’m wearing my trackies and for all of our US listeners, she means tracksuit pants if you don’t understand what I’m talking about, sweat pants. But you’ve got a brand that’s very polished, very put together, very, you know, queendom. How do you bring that into your everyday branding, when like, when you’re telling your stories?
Tamara Meyer 19:35
So one of the biggest things when I was navigating through what I stood for online, I actually really started to understand that branding is essentially these things, like I’ve got a little acronym for everything right? But branding when it comes to like, showing up that essentially means being bold and that’s the personality of you as a person. I always believe that being bold is also light and shade, you know, dark and light and that means also, you know, if you’re going through stuff or you know, it’s hard to show up, especially when there’s a lot going on, it’s like how can you still be showing up as best as he can as your brand? And I think that’s really important that people don’t just get to see the glossy version of you, but also, the side of you that you feel, you know, may get less views, likes, and engagement, but it’s in those moments where people get to see you’re human. And I think for a lot of people, branding isn’t about the perfectionism, which I struggle with sometimes, too, because I come from a dance background. I always felt like I had to be perfect and looked a certain way. But I’d really believe it’s in the moments where we can call ourselves out and show people that we’re human. People want to be more around people like that, like being able to show that you’re going through hardship. So then the eye is all about relevance. And, and again, like being relevant, and not just business, but like your lifestyle, you know, like what you’re into. When I understood my story, I think this is important for everyone to learn. I was homeless when I was 12. So perseverance and building a life and we spoke about values, right? Freedom was really important to me, and having a life that really allowed me to never go through something like that, or my family. When I was putting together, you know, what I stood for, and what queendom was about from a colour tonality, right? I realised as a personality, myself, you know, I really chased the wealth, you know, the Louis Vuitton, the beautiful holidays, but me as a person listening to me now, I’m weird and quirky. And I really, really identify like, with the outs, like the colours of pink. So sometimes when you’re focusing on emotions and your brand, what are the colours that really represent you as a person from everything, you know, and I think, again, this leads into the acronym, A for brand, which is authenticity. You know, it was something that I actually learned a little bit when I was in the fitness days, because we had to really, you know, be online and build our brand as an athlete, and I would be completely depleted yet, I’d be speaking on my stories and telling people how I’m feeling, that I didn’t realise was authentic at the time, but it was at least using my voice, to connect with my audience. And so then when we’re looking at branding, that’s when niche comes in, you know. That ideal client is essentially a version of you. And sometimes it’s just a matter of looking at what you were like a few years ago, to see how that can represent for you as a brand. You know, and then the last bit to brand is D, which is delivery, delivery in like the tonality, the voice. And again, the colours, the aesthetics, that’s when we start to piece it all together. But it’s essentially what I love helping people when it comes to showing up online. And I think it gets to be your version, no one else. And sometimes when we question it, sometimes we just need to fucking do it and see what happens.
Samantha Riley 22:48
Yes. Yes. Right. And that piece of showing up as you, in the not so perfect ways, that connects with people so much. It gives them permission. So I went to Steven Bartlett earlier this month. So, oh my God, it was seriously just, he was so good actually, we went and watched him in another city as well. He was so good. But when I met him, one of the things that I said were, he’d put up a story, maybe a week or two before where he was sitting outside the stage door. It was a black and white photo, and he just had his head in his hands. And the story was that one of his team had photographed him at a moment where he was jet lagged. He wasn’t feeling great. He was exhausted. And he just felt like, Oh, my God, I can’t do this. And then essentially, it was like, you know, he had to give himself a bit of a talking to and get your shit together and get up there. And no one else knew this. But it was just this really raw moment that this team member had snapped this picture. And I just said to him, I said, you putting that picture up and telling that story was just the perfect timing for me because I was at a time where I was exhausted, and I was really struggling. And I was just like, ah, you know, if he can do it, I can do it too. Like just pull your shit together and just get on with it. And he said to me that that particular story had had more replies than any story that he’s ever posted. Because it’s that raw in that vulnerable time. That gives us permission to go, oh, we’re not, like he’s not perfect. It’s okay for us not to be perfect. And it was, you know, it’s that permission piece. And people connect with that and go, Oh my god, it’s not just me. And it’s so powerful.
Tamara Meyer 24:41
I love that. It’s a big element of what I talk about at my event, and I’ll share a piece because I think it’s so important. I had a, sort of like something came to me a week before the event and it was you need to share this story that I haven’t shared about something and it was part of my life that I’ve never been, one, ready to share, I had a lot of shame around it. And I also had the fear of judgement, right. And in my first live event, which happened a couple of months ago, I shared this piece about my dad. And what it did in the room was not only just the permission slip, but it was able, for the women, to also to start to share, but also it was a moment for myself to forgive myself and to forgive my dad. And I think a lot of the times, the things that we are afraid to talk about are the things that are going to get people to want to work with you and connect with you. And Brene Brown talks about vulnerability being brave, and it’s so important that everyone listening that we really just lean into it. And it doesn’t have to be every day. But when you’re feeling like I can’t go on or I’m not going to be online because I’m going through stuff, I always think about those times of like, my upbringing where my mom was always showing up. And that’s why I’m very big on showing up no matter what’s going on, because it’s going to help someone, someone, just like it did for you with Steven Bartlett, you know, it helps you see, like, if they can do it, I can do it too.
Samantha Riley 26:10
Absolutely. I love that so much. Now you have a free resource for people that have been listening, that are like, I absolutely love this conversation, I want to lean more into this, tell us a little bit about what you’ve got to share.
Tamara Meyer 26:24
Yeah, I have an, I’m gonna give you guys two things, just because it just feels really important to do. I have a brand archetype, which is really, a really beautiful, like almost like a worksheet to see how to start piecing together your identity as a brand. And I think this is going to be great from a colour tonality, your personality. And you get to see in this beautiful worksheet like other, like artists, celebrities, motivational speakers on how it kind of represents their brands so that you can go, Oh, I’m this and this. And then what I’m gonna give you guys is a framework, which is called the Epic Framework. And it’s just going to help you piece together your story as a brand, as well as the identity and connection piece and the purpose of your brand too, so yeah, I’m gonna give that to you guys.
Samantha Riley 27:10
I love that so much. So of course, the links will be down below wherever you’re listening so that you can go and grab those resources.
I have absolutely loved this conversation. I think it’s such a powerful piece to really show up, especially as coaches because people buy us when, you know, it’s not like we’re selling a product, they’re essentially buying us. What is one thing that you really want to leave listeners with today that relates to what we’ve talked about?
Tamara Meyer 27:43
I definitely want to add in, like, when it comes to any turbulence, challenge, hardship, you know, every single day is an opportunity for you to show up. And don’t ever feel like it has to be like in a suit, put together. Like whatever your anchor is, whatever that queen anchor is for you, find what that is. For me, I wear a crown, sometimes on calls, because I’m absolutely exhausted or I’m feeling the feels. But everyone has that element in us. And so I really want to encourage everyone right now that at the end of the day, it’s not about us anymore. It’s about the greater good, to make impact, to make influence, you know, and to serve. And so with that comes this level of absolute commitment to show up no matter what, but also be authentic in that space too. Because everyone deserves to hear your story and you deserve to build and scale a brand that’s authentic. And that’s all I want to finish up on.
Samantha Riley 28:34
That is perfect. Thank you so much for coming on the show, Tamara, and sharing everything that you’ve shared today. It’s been an absolute pleasure chatting with you.
Tamara Meyer 28:42
Thank you, beautiful!
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