Getting featured on a podcast brings opportunities that allow you to scale your brand and business. But if you don’t know how to leverage this strategy, you won’t be visible enough.
In this episode, I’ll share tips on growing your audience with podcast guesting. We’ll talk about the five areas you need to focus on to reach your target audience and amplify your authority through podcast guesting.
IN THIS EPISODE YOU’LL DISCOVER:
- Why podcast guesting scales your brand and business (01:41)
- 5 areas that level up your podcast guesting (02:30)
- Research about the show (03:03)
- Reach out in a genuine manner (04:29)
- Record great audio or video (06:11)
- Offer relevant resources (08:18)
- Roll-out to your audience (09:37)
- “To build a multiple 7-figure empire, people need to know, like, and trust you. But if you’re not visible and showing up, you’re not going to be found.” -Samantha Riley
- “If you want to be perceived as the go-to authority, you need to show up as one.” -Samantha Riley
- “Podcast hosts spend a lot of time and energy producing their show and building their audience. They want to make sure that they’re adding the best value to their audience.” -Samantha Riley
- Influence By Design Episode 411: The Power of Visibility for Business Growth
- Book: The Heart of Entrepreneurship: It’s Your Time To Shine
BOOK YOUR FREE BUSINESS ACCELERATOR CALL
If you’re an expert doing over $10k per month, and want to be known as the Unapologetic Leader in your industry, you may be just a few small tweaks away from doubling your income and visibility.
On this quick 15 minute call, we’ll:
- Conduct a quick audit of your marketing to see what is and isn’t working.
- Review your niche, positioning and pricing of your current offers.
- Uncover the top 3 bottlenecks from holding you and your business back from scaling
- Develop a 3-step implementation plan to get the growth results you are looking for.
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CONNECT WITH SAMANTHA RILEY
- Facebook: Samantha Riley
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- LinkedIn: Samantha Riley
- Twitter: @thesamriley
Samantha Riley Snippet (00:00):
Imagine you are featured on a high profile podcasts and the next thing you know you’ve got a flood of champagne clients and new opportunities. Today I’m going to talk about why podcast guesting is a hot client attraction strategy, and how you can increase your chances of getting booked.
My name is Samantha Riley, and this is the podcast for experts who want to be the unapologetic leader in their industry. We’re going to share the latest business growth, marketing, and leadership strategies, as well as discussing how you can use your human design to create success in business and life. Inside and out. It’s time to take your influence, income, and impact to the level you know you’re capable of. Are you ready to make a bigger difference and scale up? This is the Influence By Design podcast.
Welcome to Episode 428, of influence by design in our 30 in 30, we’re releasing an episode every day for the entire month of September. And we’re focusing on the theme of stepping into your power, being the unapologetic leader in your industry so you can build your elegant empire.
Now to build a multiple seven-figure Empire people need to know like and trust you I’m sure we’ve all heard that. But if you’re not visible and showing up, you’re not going to be found.
Back in episode 411. I talked about why you want to be building your audience and how doing that will give you a bigger platform to share your message and attract new clients. We talked about things like helping you get exposure, helping to build brand awareness being visible in the right ways to establish your credibility and expertise.
Among other things, I know that podcast guesting is one of the best ways to do this. Back in 2015, when I published my first book, The heart of entrepreneurship, I really wanted to grow my audience and take my brand to the next level, I wanted to create this entire strategy around my book. And the way that I did this was by guesting on other people’s podcasts.
And it worked so well, that it’s not only a large part of our business growth strategy to this day, but it’s also one of the steps that is in my thought leader scale system, which is the nine-step system that we use to help our clients scale from six to seven figures. Now experts who implement this system amplify their authority, their leads, and their income.
Let’s dive in to specifically this step which is guesting on podcast. Now there are five different areas that you need to pay attention to, or to make sure that you’ve nailed to have a really great outcome with this strategy.
Because I see many coaches getting opportunities to guest on podcasts. Or maybe they’re not even getting the opportunity to guest in the first place. And will be because they’re only implementing one or two steps in this framework. So let’s go through these five steps.
And number one is to research. Research the shows in your niche that have an audience that you know, you can add value to. So you’re not just guessing on any podcasts, you’re making sure that the show that you’re guessing on has an audience that is aligned with what you teach.
Listen to a couple of episodes of each show and get the idea of the types of guests that are being interviewed it listen to the flow of the show, listen to the way the contents been presented, and get a really good feel for the show.
Research the topics that have been covered on that podcast, and find an angle that you think will add the best value to their audience. So have a look through different episodes and see where your topic could fit in.
Now, why would you want to do this? Well, podcasts hosts spend a lot of time and energy producing their show and building the audience and they want to make sure that they’re adding the best value to their audience possible.
So if you can help a time poor host by doing the research on their behalf, you will already have one foot in the door. So you can do your research in Apple podcasts you can do on Spotify, you can do it in LinkedIn, there are many different ways to do the research. But make sure you do the research. Don’t just send a copy and paste to every podcast host.
So number two, reach out. Now most experts reach out blindly to every podcast that they think could be a fit. They copy and paste an email about what makes them awesome and why they should be a guest.
Now if the podcast host feels like they’re just a number that they will most probably turn you down. You want to make sure that you’re not making the podcast host feel like they’re being used and that you’re just in it for yourself. have. So shift positions come from the angle of solving a problem for their audience. Let the host know what your expertise is and the types of topics that you could cover. So you’re really thinking about, or you’re leaning into that research you did in the first step, you know, really show that you’ve researched the episodes and that you’re aligned with their topic.
But you’ll cover something that either hasn’t been covered before, or you’ll cover it in a different way. You don’t want to just blindly say this is what I cover, where that topic may have been covered, sort of five or six times on that show before, so you want to make sure that you’re giving them some good information to help them to make a really good decision.
Now, this is a bonus tip. And I shouldn’t need to say this, but I’m going to because as a podcast host, this is something that happens to me all the time. Make sure that you address your email using the podcast hosts name, not do podcast host, or even worse, Hey, first name, I’ve actually had that before, make sure that you’ve researched them and you help that host to feel like a real person.
So number three, is record. Now this is all about game day. If you want to be perceived as the go-to authority, you need to show up as one. Let’s talk about what you don’t want to do.
Don’t show up to the interview using your onboard computer mic. Okay, so that’s just recording without any microphone or earbuds. This gives a really terrible sound, it’ll pick up all of the sounds in your room, and it’ll sound very hollow. Make sure that you don’t keep any dinging tabs open on your computer, shut your Facebook and your slack, and all the other notifications on your computer.
Don’t record in a coffee shop or in an office, I had someone show up one day that was recording in a co-working space, not even in a little room just in the co-working space. We couldn’t use his interview, it was just too noisy.
So what can you make sure that you do be prepared 10 minutes early in case of tech issues, maybe your resume needs to be updated. Or maybe your computer needs to be shut down and restarted. So just make sure that you show up 10 minutes early in case of these unforeseen things happening.
Make sure that if you’re having video recorded that you have good lighting, definitely use a professional microphone, even if you don’t have your own podcast, invest in having a professional microphone, I really liked the ATR 2100, you can pick that up for around 120 $130 on Amazon, or JB HiFi, or any of the places that you go to, to get a microphone, or any places that sell tech, that’s a great investment to make sure you’re showing up with really good branding.
Audio branding is one of the parts of your brand that you need to pay attention to do make sure you turn up with a glass of water, have a pen and paper for taking notes, put your phone on silent, make sure you’re in a quiet environment, all of these things will mean that you are showing up in a way that positions you as the expert.
So number four resource. So showing up and doing a great interview is brilliant. And you know, that’s really great. You’re on the stage or metal, you know the podcast stage and you’ve delivered great value. And maybe the audience is hungry for more.
If you don’t provide a resource. It’s just like you’re turning out the lights and running away. You want to make sure that you invite the listeners into your world by offering the next step. And sharing a lead magnet or a free resource that’s relevant to the topic you just shared in your interview is the best way to do this. This also brings them to your email list, which is one of the best ways to grow your platform.
Now, please be aware, don’t just share anything, make sure that the resource that you do share is relevant to the topic that you just spoke on. I went to a podcast conference back in about 2018. And the topic from the stage that the expert was talking about was using a podcast to grow your email list. The free resource that he shared was something to do with being a primary school teacher, it had absolutely no relevance whatsoever. So make sure that what you do share is a continuation of the topic that you just spoke on.
And number five, roll out whilst you did the interview maybe weeks or months ago. The podcast hosts and their team have been really busy behind the scenes making sure that you sound great and that you’re being seen everywhere. They’re preparing to put you in the spotlight. They’re creating images, they’re doing a ton of work, and it’s now time for you to think the host by having you on this show by promoting your episode.
So share it on your social media profiles, make sure you tag the host, notify your email list, put a link on your website, maybe create a blog and repurpose that content and link back to their podcast. Not only will the host to be very thankful, but there’ll be more likely to put your name forward for more opportunities because podcast hosts know podcast hosts.
So just want to recap on these five different areas that you need to concentrate on. Number one is research, research the shows in your niche and make sure that they have an audience that you can add value to number two, reach out, reach out in a very personal way, and really show the host that you care and that you are coming from a place of service. Number three record showing up in a really great way to make sure that you are being perceived as the go-to authority.
Number four resource share a resource that will grow your email list, and will be a continuation of the topic that you just spoke on to the audience. And number five, roll out, make sure that you share the podcast interview. Don’t just come and churn and burn and show up and allow the podcast host to put all of that time and energy into promoting you and then not thanking them by sharing the show.
So set your goal of being booked for a certain number of shows each month. Follow these five steps and I can guarantee you will see your audience grow exponentially.
So thank you so much for listening. And if you found this content valuable today, which I hope that you did, here’s how we can help you to grow your expert business even faster. Join my free Facebook group coaches thought leaders and changemakers where inside you’ll get access to free trainings as we dive into every aspect of your business so you can be the unapologetic leader in your industry and build your elegant empire.
Samantha Outro (12:09):
Thanks for joining me for this episode of the Influence By Design podcast. If you want more head over to influencebydesignpodcast.com for the show notes and links to today’s gifts and sponsors. And if you’re looking to connect with other experts who are growing and scaling their business to join us in the coaches, thought leaders and changemakers community on Facebook, the links are waiting for you over at influencebydesignpodcast.com
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