The way we communicate has undergone significant transformations with the rise of digital platforms. Some may think that social media has taken centre stage and overtaken email in nurturing relationships in the business landscape, however email continues to have a better ROI and conversion rates than social.
In this episode of Influence by Design, we discover how you can use AI to supercharge your calendar bookings with proven marketing authority, Scott Bywater. He’s retained by some of the world’s best direct marketing companies for his expertise in lead generation, marketing strategies, and copywriting.
Whilst email may have the upper advantage when it comes to elevating your calendar bookings, you still need to make sure that you’re sending out messages that add value. And with the use of AI, you can create content that elevates how you communicate with your email list.
If you’re a business owner looking for ways to book more appointments or increase engagement with the people on your list, tune in as Scott shares effective email strategies that allow him to build relationships that successfully convert.
IN THIS EPISODE YOU’LL DISCOVER:
- How to create personalised emails using AI tools (02:17)
- The significance of using the right prompts (05:29)
- AI’s potential impact on the workforce (08:05)
- The advantage of communicating and building relationships via email (11:42)
- 3 types of approaches in email sales pitch (18:00)
- The value of sending multiple whitepapers to your email list (19:52)
- How Chat GPT can be used in the email sales process (25:57)
QUOTES:
- “It’s not always about the size of the email list, it’s about the quality of that list.” -Scott Bywater
- “We need to understand the email strategy, make it more creative, and give the grunt work to AI.” -Samantha Riley
RESOURCES
The Ultimate AI Email Writing Cheat Sheet
Influence by Design episode 465: Create and Nurture Successful Partnerships with Danny Bermant
WHERE TO FIND SCOTT BYWATER
- Website: https://scottbywater.com.au/
- LinkedIn: https://www.linkedin.com/in/scottbywatercopywriter/
- Twitter: https://twitter.com/scottbywater
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BOOK AN INFLUENCE AUDIT
If you want to be known as the leader in your industry, book a quick 15-minute Influence Audit.
We’ll work together to identify:
Your current situation and immediate opportunities for growth
Uncover the #1 thing holding you back from not being booked as an industry leader
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ABOUT SCOTT BYWATER
As a sought-after speaker Scott Bywater has spoken at important digital marketing events such as Breakthrough4Business, The Collective Digital Marketing Summit and many others. He’s facilitated countless workshops and brainstorming session with clients and top CEO’s all over Australia.
He’s worked directly with thousands of clients in over 167 different industries in both Australia and worldwide – including Knowledge Source, Bodytrim, Jim’s Mowing, Skin Physics, Mercola and hundreds of others around the country.
Scott is an expert lead generator, email marketing strategist and world-class copywriter retained by many of the world’s best direct marketing companies.
TRANSCRIPTION (AI Generated)
Scott Bywater Snippet (00:00):
For me to do that I need to understand the framework. If I don’t know it, I can’t ask it. So that’s where I think the mental framework and the high level because the grunt work is getting taken out of things, but the high level thinking is going to become more and more important.
Samantha Riley Intro (00:17):
Welcome to the Influence By Design Podcast. I’m Samantha Riley, authority positioning strategist for coaches and experts. If you’re ready to build a business that gives you more than just a caffeine addiction, and you dream of making more money, having more time, and having the freedom to be living your best life, then you’re in the right place, it’s time to level up.
Welcome to today’s episode of Influence By Design, I’m your host Samantha Riley.
And today we are going to dive deep down the AI rabbit hole. This is such a hot topic, and we’re going to talk specifically about how to book your calendar out with emails. Now this is a funny story about how I booked Scott. So Scott Bywater is who I’ve joined or asked to join us for today’s episode. And I’m on his email list. He sent an email, I was like, That is such a good email and I just hit reply. within about five seconds of it being in my inbox. I went, Hey, do you want to come on the podcast and talk about this? So Scott, welcome to the show.
Scott Bywater (01:18):
Thanks, Sam. It’s so great to be here. Email just opens up opportunity?
Samantha Riley (01:24):
Absolutely. Well, you know, it must have been a good email week, you’ve been around the block for a while you’ve been in the copywriting journey, or the game since 2003. You’re not one of the newbies we’ve known each other a really long time. And you’re highly sought after not just for your copywriting. But you’ve run the what many regard is the highest level private marketing group in Australia elite marketers, which I’m super proud to be part of.
Scott Bywater (01:50):
Yes, yes. Yeah, absolutely.
Samantha Riley (01:54):
So let’s jump in how to book your calendar out with emails is such a big topic, let’s start right at the beginning. Because AI or you know, is a huge, there’s many, many, many, many tools. Most people think of chat GPT, straight off the mark. But there’s literally 1000s of AI tools. Before we even get into the sort of the meat and potatoes of it. But I know that there’s many people listening that are saying, well, I don’t really want to use AI because I don’t want to lose my voice or I want to make sure that I still have my personality in my marketing. Can we start there? What do you say about that? And how can we keep that personality in our marketing?
Scott Bywater (02:40):
Yeah, no? Great, great question. And I think a lot of people have that concern. And I’ve even heard people say AI is quite mechanical, right? So it doesn’t, it doesn’t sound like me, it doesn’t have my personality, etc, etc. So one of the things that I found that works really well, but both having your voice but also for getting your knowledge across, because I know a lot of your audience would be knowledge workers is using combining Chechi PT with otter.ai. So what you can do is you can do a like even on your straight into your phone, you can tuck it into your phone, or you can tuck it into a microphone like we’re doing now. And it goes directly into otter.ai, then you can take that transcript from chat GPT and say something like act like world class copyright act like a, you know, a leadership coach, and use this transcript as a foundation to write this email. And it will then take that transcript and turn it into a really powerful email as such, then that’s your knowledge, it’s your voice coming through. The other thing you can do is give it like a sense of the tone of your previous previous emails you’ve written, previous copy of written so it sort of understands the way you talk and your, your vibe, so to speak. So it can be very, it can be very powerful from that perspective. And when I’ve got a client, he’s got quite a big personality. And I put his Instagram in there and sometimes Chechi Beatty says you can’t do it, but I can assure you it did. And it would start to write like him and he’s very different in terms of the way he communicates then than I am. So it’s it’s very powerful from that perspective. I’ve also used it for upgrading copy, like I’ve had a had a client who said this, the copy is not bad, but we want it to be more Mercedes we want to appeal to a higher leverage client. So then you can take that same copy and upgrade it to be Mercedes level so it starts to use a different type of wording and a type of language and that sort of thing. I’ve done a similar thing with A strategy document where I took a strategy document I said, make this sound like it’s written by a McKinsey consultant. And it just took their languaging to a whole new level for that document while the strategy remained the same. The quality of his lawn was like mind blowing, right? Because it’s just to that higher level. Yeah. Which will take forever to do if you were to do it. If you didn’t do it, manually.
Samantha Riley (05:29):
Yeah, yeah. Yeah. I grabbed one of my blog posts, it was quite a in depth blog posts. And I popped it in and I actually got it to give me some data, like, what was my tone, and what was my sentence structure. And there was a whole heap of other things that I asked it to pull out. And now when we write we actually put that in, you know, write to this person, but using this, essentially this data set, and it is incredible how it can pull it out and make it sound like me, because I write in very, very short sentences, which a lot of people don’t do. And it it got it right, it gets it right. And what is important about what we’re talking about here is if you don’t do this, or the writing through chat, GPT can sound mechanical. Like if you don’t give it any data. It is bizarre. It’s like some of the things come out of a very, like the posts are almost like salesy, you know, it writes a couple of things, then it’s like, buy my product, and you’re like, hang on a minute, I would never say that.
Scott Bywater (06:34):
Yes, yes. And you need to direct it, right. But you can literally take something. And like I was on a online summit recently. And I did as an example, I send you a right, this email, we did a transcripts and write this as an email, like your Matt fury, who’s quite a funny, very entertaining email writer. And it was hilarious. You know, I can’t even remember what the subject we’ll talk about is, but the email was just hilarious. So can really get tone. And it doesn’t have to be boring mechanical copy, so to speak.
Samantha Riley (07:09):
Yeah, what I did, and I’m curious if you did this, too, I actually did some really crazy things just to kind of learn the way that we could use it. So I’ve just looked at one of the prompts that I gave it was, please summarize the book, Little Red Riding Hood in exactly 60 words, I want it to be opinionated, strongly criticizing the book with fiery disdain, in a passive aggressive tone and Spoken like a rich aristocrat. It was hilarious. It was so funny. I shared it out in my private Facebook group for my clients just to kind of show them. And we had such a great conversation off that because it really showed you sort of the extent that you could play with it.
Scott Bywater (07:50):
Yes, yeah. Yeah, no, I can do some you have to give me that prompt. That’s
Samantha Riley (07:56):
yeah, I was just mucking around. But it’s the I think it was the best fairy tale have ever read. It was hilarious.
Scott Bywater (08:05):
Yeah, it’s it’s very powerful. And I think the whole thing is, because then the question becomes, what does the future hold for all of these different industries and all that sort of thing. So I know, someone who’s coming to the event that I’m running, like, she’s working on stuff, where it’s literally replacing 80% of the workforce in some organizations. So then, then you look at this as an individual, no matter what field you’re in, whether you’re a writer, whether you’re a lawyer, whether you’re a Yeah, an accountant, whether you’re a doctor, it doesn’t matter what field you’re in, it is at risk. Because yeah, like, for example, I had someone who was going to write an affiliate contract, he got quoted $3,000, he got Chachi PT to do it, that he ran it past someone, and it costs like $500 to get it done. So it’s all of a sudden, it’s changing the game in that way. So then then the question is, well, how do you overcome that? Right? So because now one person can do potentially do the job of like four or five people, and my thinking is it’s being a strategic thinker, number one, but number two, also looking at it from a understanding mental models because there’s things I can do with copy, which can make it sing like I can go in there and say, write it as you write this webinar landing page based on Russell Bronson’s perfect webinar funnel. Alright, this sales page based on this, Dan Kennedy’s or Gary Halbert, you know, Penny letter or something like that, and it will do it but for me to do that I need to understand the framework. I don’t know it, I can’t ask it. So let’s say a coder professional coder is going to be able to ask very much better questions than I could ask because I don’t understand coding. So So that’s where I think the mental framework and the high level, because the grunt work is getting taken out of things, but the high level thinking is going to become more and more important.
Samantha Riley (10:10):
Yeah. So we need to understand the strategy, be able to create it be more creative and give the grunt work to the AI. Yeah, yeah, exactly. Yeah. Because I guess that’s one thing that I did want to ask, you know, we’re seeing lots of people in, or I am in, in some of these chat GPT groups that are saying, oh, you know, I made this much money because I created a, an online course using chat GPT. And I don’t know anything about this. But that’s going to be very superficial and very, not deep, very shallow, I guess, is where I was going. Because they don’t understand the nuances that people like us understand and have been around the trap.
Scott Bywater (10:51):
Yeah, yeah. Yeah, absolutely. And I think, I think at the end of the day, people want an end result is what they’re ultimately looking for, if they’re going to buy something, or they’re going to invest in something, right. So. And yeah, the game is, well, how do we achieve that? How do we use technology to achieve that end result, and then show other people how they can do the same thing. Whereas if you’re running an online course, and you know nothing about the subject, I mean, it could work. Now if you’re writing something about Chachi BT, right, probably anything would sell. But then as the hype wears off, as competition enters the market, all of those sorts of things from a long term perspective, then it’s probably not going to be a long term winner, because at the end of the day, over the long term people always invest in, in value, is what they’re going to be going for.
Samantha Riley (11:42):
Yeah, totally. Now, right at the beginning of this interview, we talked about email, we’re talking about how to get emails, or how to use emails to book your calendar out. Let’s call the elephant out in the middle of the room before we even get in why email because people are talking about open rates going down, and people aren’t seeing my emails and emails, so like, 2000, and all of this kind of stuff. Obviously, it’s not. Can you speak to this a little bit before we jump in?
Scott Bywater (12:10):
Yeah. So it’s a funny thing with email when you compare it with social media, right? Because emails biggest downfall, a disadvantage compared with social media, is it doesn’t give you the dopamine hits. So I can put something up on Facebook, and within 10 minutes, I’m getting likes getting comments, I feel really good about myself. But I’m not making any money, I might be building my brand. But it’s not a revenue generator. Whereas if you look at email, like according to litmus.com, email gets a 36 to one ROI versus any other, it for every dollar that you invest. Whereas if you look at social media, it’s far, far less than that. I think it’s like three to $6 According to Convince and Convert. So that’s where email is so powerful. Now, the advantages with email, like I know I’ve done launches with email, where we brought in, you know, we’ve generated a million dollars plus in a week, half a million dollars in a week, many six figure launches, numerous five figure launches all through email. So I know just how amazingly effective it is. But when I send emails on a day to day basis, rarely do I get comments coming back. Rarely do I get much feedback at all right? So it’s very easy if you’re starting on that email journey to lose hope. Because there’s no way to like an email. And even if you comment, no one’s going to see it. So you got to be really motivated to actually comment on that emails. It’s a different modality of communication. But that’s why I love email. It’s what makes a cash register ring. I mean, I’m involved in a number of summits at the moment. And they’re like, Yeah, you need to send where a number of people are sending in promoting it, but it’s all about the email because they know, email. It’s how you get action. And the other thing is, it’s much harder to pitch in Facebook, LinkedIn, like you can’t, it’s just not the right culture. It’s like going to a dinner party and somebody’s handing out you’re handing out your brochures for your business or something. It’s just not the right context. Whereas email, and you’ve got that and you control it. So with social media, you can get knocked off social media, the algorithm can change, and you can just like, yeah, like you were getting all these views, and now you’re getting nothing like this. You don’t control it, you don’t own it. So whereas email, you’re actually owning my theory with social is trying to hold people off the social into your email list wherever possible, you know.
Samantha Riley (14:44):
Yeah. And that’s exactly what I was going to say is what a lot of people don’t realize is that we’re trying to get people from our social networks onto our email list. And when you think about things like Facebook ads, what you’re actually doing most of the time in our you industry round niche is that we’re putting out a Facebook ad to get people to opt in. All of a sudden, it’s actually the emails that are doing the conversion. It’s actually not the Facebook ad.
Scott Bywater (15:12):
Yes, yeah. And email is generally what does a conversion right like it’s the there’s a talk about sales funnels will very large percentage of those sales funnels is email follow up. So yeah, I’ve made a small fortune off email marketing, and it’s been my mainstay. I’ve built my business on email marketing. And so many clients like as recently as last month, I brought in, we ran some webinars, someone’s email list, and we brought in $50,000 Plus, and not a massive email list might be like 8000, or something like that in terms of numbers. So it’s very, very leveraged. And the one thing that people might go, Oh, 8000, that’s a lot. I’ve only got 100 people. But here’s the thing, like, I realized that it’s not the size of the list many years ago, because I did a launch. And after the launch, I did something that’s very unusual for marketers, I actually went back and dissected my numbers, right. So there was 7000 people that that launch went out to. And 90 plus percent of my sales came from 180 paid subscribers that were on the email list. So it’s not always the size of the list as it is the quality of that list. And I’ve heard that numerous cases, particularly from people who do a lot of joint ventures and, and that sort of thing we affiliate deals with other partners. So yeah, don’t think that it’s a size because almost everyone has been in business for a little while, we’d have 100 past clients, or 50 past clients who are highly valuable. And if you stay in touch with them, it’s better than a fridge magnet, right? Like with a fridge magnet. We have that scenario. We had this plumber, he was awesome. And then like five years later, you’re like, I can’t remember what his name was. I can’t remember anything. Now how do you been? Even just leave the fridge magnet there, you would know. But if he’d been emailing you every week, you wouldn’t forget about him. And all of a sudden he’s got. Yeah, it’s like a $2,000 job. It’s just free money, no ad costs, no anything. So yeah, it’s very powerful from that perspective.
Samantha Riley (17:17):
Yeah, I spoke about this with Danny Beaumont and episode 465. And Danny is a, I guess, puts joint ventures together as strategic partnerships for coaches and consultants. And he was saying that some of their best affiliates have small lists, that they’re highly engaged. So it’s not the number, it’s the quality of the list. And on that, the cadence of emails, generally, the it’s the people that email more often yet, I’m sure you hear this too, people are afraid to email like, Oh, I’m afraid to email someone because they might, you know, get annoyed, because we email blah, blah, blah. I’m sure you hear this too. Now you almost email almost daily, don’t you,
Scott Bywater (18:03):
I go through my first I emailed daily for about 10 years, I’m not quite as consistent, I read, that was what got me into email, I did a math theory course I’m like, I’m going to email like every day, and I built my business on that. And largely my reputation, my relationships, all that sort of thing, just on email. And I don’t have a problem emailing daily, that the whole thing is it’s also a context of what you’re emailing. If you’re emailing stuff, which is a sales pitch every day, then people will soon grow tired of that, because like, it’s like having someone calling you up and knocking on your door and offering you Amway, you know, once a week, and you’re like soon you just stop taking their calls, right, because there’s no value in taking their their calls for you. But at the same stage you need to sell. So what I find is there’s two models that people go down, they go down the love letter approach where they just, they just do this love, love love on their list, they never pitch them, they don’t make any money, and then they give up on sending emails. I mean, sometimes you still do make money, because people will reach out to you if they get great content, but not as much as you could. And then the other one is the hard pitch scorched earth approach. And I’ve seen companies do that with large leaders. And sooner or later, that list just becomes less and less valuable, burnt out and then they’re not worth much. So what I like to do is do what I call the third way approach, which is if you can imagine a Venn diagram, it overlaps in the middle. And that’s a third way where you can literally pitch with each email where you can do a gentle pitch if it’s structured in the right way. So you’re always leading with quality content. Occasionally, you can do like a full on sales pitch. But for the majority of cases like 80 90% of the time, you’re leading with quality content, and then your segue at the end to an offer of some sort. Now I’m a big fan, particularly in the audience’s that that we’re talking to today like that professional services. Then the knowledge workers and that sort of thing on having multiple white papers to send people to. And then after the white paper, then asking for the appointment, there’s don’t ask me why. But if you go straight from email to appointment, people just don’t do it. But if you go, Hey, download this white paper, even though they’re already on your list, then they download the white paper, and then you make the offer, and you have several follow up emails related to the white paper, then people do it. So for instance, let’s say you’re a, what’s a type of client that you’ve got that as an example,
Samantha Riley (20:33):
let’s say a health coach.
Scott Bywater (20:35):
So a health coach, it’s so nice and easy, sir, health coach, you could have a number of health issues, right, you might get, you might get cold and flu, you might be overweight, you might need fitness training, all of these things can be white papers, they’re just off the top of my head, like I thought of free, but you could have literally 1015 20 white papers. And if you don’t know what white papers do, right, going as check GPT. Right, they will give you the brainstorming stuff to do it. So you can have all of these. And now you can whip up these white papers, historically, it’s been very difficult because do I hire a copywriter to do the white papers, and that’s going to cost me 1000s 10s of 1000s of dollars, do I get doing myself but I don’t have any time. So you’re sort of stuck in this quandary. Whereas now, you can speed that up. And the benefit of that, because email is like anything like Facebook ads, if you run the Facebook ads too long, you get benefits to that stopped working. So emails very much the same if you’re sending them to the same white paper, and you’ve just got this white paper on the seven health mistakes. Eventually everyone stops downloading it. But let’s say you’re sending out three emails a week, you’re sending 12 a month, and you’ve got a different white paper on every email that is you’re offering, then you’re getting a lot of interests, you can also ask for the phone number there when they download the white paper and call them up afterwards and say, Hey, how did you enjoy my report on you know, the 20 exercise things? What’s going on in your life, etc, etc? And yeah, and then then that fills your calendar from there.
Samantha Riley (22:12):
Yeah, I heard someone that was doing those phone calls and just saying, hey, just ringing to check that you actually, you know, got the download? Yes, it was that simple. I mean, how old school picking up the phone, right? But it works because we’re building rapport and relationships in a different way that people aren’t doing anymore. I mean, definitely people aren’t picking up the phone as much as they used to. But picking up the phone just saying, hey, look, just double checking that you got it? Yes. And then opening a conversation from there is huge.
Scott Bywater (22:44):
Yeah, yeah. And it can be just as simple as that. And then you’ve already got the trust, because they’re on your email list. And then it just opens it up. And it’s like, ah, yeah, I’m glad you called because I’ve actually got, let’s say they’ve downloaded something on back pain. I’ve got excruciating back pain. It’s really, yeah, it’s really hurting me. And then, oh, really? Yeah, I’ve got a course on this, or do you know what I mean? It just, yeah, it’s from there. And it comes from a very, it’s a very giving focus, right, because you’ve got all these white papers, which are designed to help them and then you’re calling them up to make sure they got the white paper. So it’s not it never feels like this whole, hey, you know, you’ve only got seven days. And it’s like this x $1,000. Course, and you’ve got to do it now. It’s all very natural and, and authentic?
Samantha Riley (23:32):
Yeah. And you’re right, it’s coming from a place of giving a place of adding value not coming from a place of, hey, like, you know, give me your credit card. And the people in my world don’t want to be like that. And, and I find that there’s often they don’t know how to cross over to Yeah, I still got to pay the bills. Like how do I get that credit card? So that so beautiful. So you’ve got the email, offering the white paper? And if you’re not doing that phone call, how are you moving from downloading the white paper booking a call?
Scott Bywater (24:08):
Yeah, so So after they actually download the white paper, it’s like you offer the white paper. And then underneath that, you have hey, if you’d like to, you know, if you’d like further support with this, and there’s a video there and it talks about what they’ll get in a consultation with me. And then it has a Calendly link. So in there so they can book a time directly into my calendar. That works really well as an approach now. And just to confirm,
Samantha Riley (24:34):
that’s the thank you page, right? So they download the white paper. The video is sitting on the thank you page with the Calendly embedded on the page.
Scott Bywater (24:41):
Yeah, exactly, exactly. And then in addition to that, once I’ve done that, you can then have follow up emails. So if I’ve downloaded something about back pain, I’m interested in it so you take me off the main list, send a series of follow up emails which are very specific about back pain. There Once I’ve gone through that series, you bring me back to the main list. So you’re almost segmenting your list, you’re taking the time to segment your list and go, okay, this person has a back pain person, this person’s got a problem with ankle pain or this person get headaches or whatever they are that are health related. And you’re chunking it down. Because ultimately, that’s what we want. If we’ve got a headache, we don’t want to know about the seven health mistakes. We want a headache fix from toe to toe.
Samantha Riley (25:29):
Yeah, yeah, we got a headache. We want the Tylenol right now we don’t want the vitamin that’s going to help us 10 years down the
Scott Bywater (25:36):
dress. Yeah. And it’s relevance, right. So it allows your emails to be quite relevant to the specific problems that you have and to flag out things that will grab people’s attention along the way.
Samantha Riley (25:48):
Love it. So to bring chat GPT back into it. What are some of the things in this entire sequence they can use? Check GPT for You’ve mentioned a couple, I guess, doing the research for the white papers. What about the research for the emails? are they writing them? Like? Can you just expand on this a little bit more?
Scott Bywater (26:12):
Yeah, absolutely. So So number one, you can do the research to the white papers, you can punch it into chat at GPT and say, Hey, I’m a health coach, you can even put some additional information about you your avatar, all that sort of thing, what white papers, I want to create six white papers, which white papers would you recommend brainstorm that for me, and it’ll come back and you may like some of them, not like some of them, etc, etc, then what you can do. And I’ll just go through the white papers, and then go through the rest of it. So but but with the white paper, then you can say, hey, what’s a good structure for a white paper about getting rid of headaches, and then it will give that it will give that that structure, then what you can do is you can go to otter, and you could follow that structure. And let’s say the first step was were getting headaches was I don’t know, like you need to meditate once a day. Or you can jump on to otter and you got to say, okay, the one of the best ways to get married to get rid of headaches is to meditate once a day. And here’s why this is important and put your own voice into it. Okay, then you take that from otter and you punch it in and you say write this article, I mean, write this section of the report about meditating wants to dive bank got that. And then you just rinse and repeat through to create that rapport. So then then it comes to obviously, the landing pages, you can use a model another model, and then write your lead, provide charge up to the model and say, I want to write a landing page based on this for this particular white paper. And it will give you a fairly solid model on the on the landing page to use. And then from there, it’s the it’s a daily emails, which you can use with with otter to then take them so it’s your voice and bring that into the mouse.
Samantha Riley (28:01):
Love it. So good. Now you’ve got a cheat sheet on some of the ways that you can do this for people that have been listening going, oh my goodness, give this to me now. Can you tell us a little bit around what you’ve got?
Scott Bywater (28:16):
Yeah, absolutely. So I’ve got if you go to simple email roi.com forward slash AI, you’ll find my ultimate AI email writing cheat sheets. And inside there, you’ll get free prompts that will allow you to whip up emails in minutes, even if you’re a non writer, including five Jack in the Box openers that are designed to grab your reader’s attention and draw them into your message and some powerful commands to write compelling some declines and boost your open rates. So yeah, if you want to explore more now simple email roi.com forward slash a I
Samantha Riley (28:54):
love it. Love it. Love it. Scott, it’s been such a pleasure to chat with you today. Like I said, I’ve known you for such a long time. We always have great conversations you definitely other man that knows all about these. So it’s been fabulous. And thanks for dropping so much value bombs on us today.
Scott Bywater (29:10):
No, thank you for having me. It’s been a lot of fun.
Samantha Riley Outro (29:13):
Thanks for joining me for this episode of the Influence By Design podcast. If you want more head over to influencebydesignpodcast.com for the show notes and links to today’s gifts and sponsors. And if you’re looking to connect with other experts who are growing and scaling their business to join us in the coaches, thought leaders, and changemakers community on Facebook, the links are waiting for you over at influencebydesignpodcast.com
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