Thought Leaders Business Lab Episode Companions

Referrals offer huge leverage in growing your business. They can significantly increase your sales and grow your brand.

But just how powerful are referrals for our marketing strategy? What benefits does it bring to our business?

In this episode, Paul Higgins joins me and shares valuable insights on how to increase your sales through referral programs. He’ll talks about where to start and how to ask for referrals the right way. 

Podcasting gives us the opportunity to create a huge impact and with the craziness of the world right now, it’s now more important than ever to create a positive impact. 

Congratulations, you’ve started your podcast!  But have you thought about how to grow your podcast? What strategies can you implement to build your audience? 

In this episode, I’m joined by Adam Schaeuble. He helps podcasters love their show like a hobby but build it like a business. 

The internet is noisy, and it’s becoming increasingly difficult to get your message to the right people. 

In this episode, I am joined by Glenn Allen who shares how you can stand out in today’s noisy market. Glenn is an expert at helping entrepreneurs launch their business or their digital courses online. 

We’re often told that organic marketing means posting a tonne of content. After years of using this method, getting burnt out and going nowhere, Darius created an organic client attraction machine that helped him not just attract and increase his sales, but position himself as an expert in his niche.

In this episode I’m joined by Darius Tan, or as his clients call him, ‘The Instagram Wizard’. Darius has been given this name due to his strategies around attracting clients organically through social media, and specifically Instagram.

This is part two of the 10 marketing mistakes to avoid in your business. 

These marketing mistakes are in no particular order so don’t think that the first 5 mistakes that we shared with you have a higher tendency to provide a bigger impact than the next. 

Having your message clearly understood by your audience is essential to your success. Specifically, creating powerful messaging that really matters. 

How can you create an effective marketing message that resonates with your potential clients? 

In this episode, I’m joined by Ashlee Sang, who works with purpose-driven founders to get clarity around their brand messaging strategy. She’s helping them make an impact so they can grow their business. 

We all start business with the grand ambition to change the world in some form. 

Unfortunately, most of us don’t know a thing about marketing and sales and trying to figure out how to attract new customers or clients is why most businesses fail. 

In this two-part series, Tim and I will share the marketing mistakes that business owners need to look out for, and avoid. 

Fear is one of the biggest factors holding people back, and overcoming fear is a huge part of daily life as an entrepreneur.

In this episode, Nikki shares how she overcame being a victim of sexual abuse, being broke, and homeless.  Today, Nikki is a motivational speaker, author, empowerment coach, radio talk show, and podcast host.  She’s a living, breathing testimony of the hidden opportunities lurking behind fear and difficulty.

Lead magnets are what you give to your prospects in exchange for their contact details. 

But not all lead magnets are created equal. For example, ebooks have a low perceived value as a lead magnet. On the other hand, the best lead magnets today are those that people believe have a deeper value. 

In this episode, Tim and I are going to share the three lead magnets that we’ve seen working very well right now. So, hop on as we tackle these top 3 lead magnet ideas to help you convert your prospects into opportunities. 

Sales are the lifeblood of your business. But how can you sell effectively if people don’t trust you? 

Ari Galper  is the world’s number one authority in trust-based selling, and in this episode he shares what he means by “trust-based selling”.

What is trust-based selling and how important is it for you? You’re going to learn all about it in this episode. 

Are you a podcaster who’s wondering how to get high profile guests on your show? 

In this episode, Brett talks about how to get more high profile guests on your show. From building relationships, to giving guests value, Brett shares his own methods in getting famous people to say YES. 

Are you automating your business processes? 

In this episode, I am joined by Sam Ovett. Sam talks about how automation helps entrepreneurs run a successful business while having more free time. This adventurer is having the best of both worlds: running a successful business and skiing volcanoes with his wife and brother, all at the same time.

Do you find that no matter how much you earn, you still seem to be living week to week? Have you been struggling with money your entire life because you weren’t taught the basics of handling money effectively by your parents and your teachers? 

In this episode, Rennie Gabriel talks to me about how to handle your money and who you need on your wealth creation team.

Finding your niche is essential both in life and in business. However, finding your niche is not just an external exercise. It starts with being genuine and authentic with yourself, and tapping into your purpose. 

In this episode, I am joined by Bev Adamo. She’s an internationally acclaimed coach who inspires and empowers women to lead a life of freedom and joy. Bev shares her genius on the subject of niching, and how to attract the right people for you to work with.

One way to share your expertise is to write a book about what you know and what you’re good at. Many experts, however, find it hard to discover their unique message and flavour.

In this episode, acclaimed author and publisher Jenn T. Grace shares her thoughts on the process of writing, niching and publishing. She also gives tips on how you can find your unique voice based on your passion, purpose, experience and expertise.

Are you wondering how to grow your business online? What used to work in the past doesn’t mean it’ll still work today. If you want to grow your business this year, you need to position yourself to win. 

In this first episode of “Coaching Over Cocktails”, Tim and I are joined by Sashua Benay and we had a chat about what is holding her back right now, and gave her three simple ideas that she can implement straight away to grow her business. 

Live video is booming. Even more so because the pandemic has meant we are spending most of our time online.  

In this episode, I speak with Ross Brand, one of the pioneers in the livestreaming field and named the world’s number 1 live streaming expert to follow on social media. He shares some tips to get started on your live streaming journey, content creation tips when live streaming, and how you can monetize it to grow your business. 

Podcasting has seen a significant rise in popularity especially during the 2020 pandemic. More people are staying home and finding ways to stay motivated, productive, or entertained, and one way is by listening to their favourite podcast.

In this episode, we chat with Laura Bauder, a podcast strategist on the strategies you can use to generate leads and profit from podcasting. 

Email marketing plays a huge role in a lot of successful businesses. An email list is a great way to contact your customers, nurture potential leads, and turn them into buying customers.  

In this episode, we delve into the importance of growing and nurturing your email list.  The do’s and don’ts when building your list, as well as strategies you can implement to achieve optimal results.  

Many entrepreneurs have a big vision. 

However, challenges and roadblocks inevitably get in our way, usually on a daily basis. 

In this episode, we delve into the shifts in mindset that you can make in order to step into the best version of yourself - not just for your personal benefit, but to also better serve your clients.

What are your goals for your business in the next month? Three months? One year? What are the steps you are taking to reach these goals?More importantly, what are the things holding you back and stopping you from reaching your next level? 

In this episode, we dive deep into the three areas we see holding coaches back from growing their business. The first step in eliminating these roadblocks is to become aware of them.

One of the most impactful ways to get your knowledge out in the marketplace, establish yourself as an expert in your field, and create passive income is through online courses. But launching and creating a successful online program is not always easy.

In this episode, I am joined by Danny Iny and we delve into the reasons why people fail or struggle in creating their online programs and courses.

Collaborations are the least expensive yet far-reaching marketing tools you can have for your business. It’s something you can do whether you’re a new business owner or a veteran in your niche.

In this episode, we dive deep into collaboration opportunities: what people do wrong, different types of partnerships, where to find collaborators, how to manage relationships and what opportunities you can do right now.

Living a life without resistance is possible through understanding and aligning with your human design. 

In this episode, I speak with Beath Davis aka “Doctor Purpose” and delve into how you can align to your design and create the business and life that you truly love.

The pandemic has proven that change can happen at any moment. It’s an extreme example, but it’s our reality today. So, is there a way to protect yourself against uncertainties in the future?

In this episode, Jay shares his stories, inspiration and actionable tips on how to work and become self-made billionaires in a constantly changing world.

The pandemic has changed how we communicate. No longer able to meet in person, we now need to conduct virtual meetings or online conferences. This change has led to a new set of challenges for many people, including camera anxiety, background problems and Zoom fatigue.

In this episode, Communications Specialist Karin Reed shares some great tips on how to overcome issues with virtual meetings and make them more engaging and fun.

As a business owner, generating income is the most important activity you can undertake. But as a coach, one of the biggest questions we hear is “How do I price my programs or products?”

In this episode, we delve into the key factors you need to consider as you price your program, to avoid undercharging or overcharging.

Instagram gets a bad rep for being overwhelming with its features and algorithm.

In this episode, Tori shares her wealth of knowledge and expertise to help you transition followers into clients.

We all have everything we need within us, and the only thing that stops us are the stories we tell ourselves. Once you are able to move beyond the story, you can go do it. Go live it, go experience it, go be it. 

In this episode, I chat with Lisa Winneke, host of the Good News Guide. From her platform she shares information, ideas, and concepts to connect others with information to expand our minds and connect us with our hearts. Her inspiration and her WHY is to support people in reconnecting with the immense power that resides within them and from this place bring their dreams and visions to life. 

Have you ever anxiously asked yourself: “What’s my purpose?” or “Why can’t I find my purpose?”

But what exactly is a purpose? Why is it important? Do you seek it out or does it find you?

In this episode, we drill into the meaning and importance of purpose, share our own purpose and give tips on how you can find your purpose.

LinkedIn and email are two of the most powerful tools to find qualified leads if used correctly. However, if not executed well, most business owners and prospects on the receiving end will avoid engaging with you. 

In this episode, we chat with Ryan O’ Connor, co-founder of Worth eCommerce, as he shares his lead generation strategies through LinkedIn and email marketing. 

Customer avatar. Client avatar. Ideal client avatar. Whatever you call it, it is one of the most important foundational elements to know when you’re building or growing a business or program. 

In this episode, we dive deep into the importance of developing and knowing your ideal client avatar. We also share tips on how you can create and really get to know your ideal client avatar, and keep it aligned with your business. 

Getting publicity is more than just landing an interview or a published article. It’s about making a decision to step into your highest potential and purpose, and impacting the lives of others. 

In today’s episode, we chat with Publicity Expert, Selena Soo, on the importance and power of publicity. Selena shares the three main things the media is looking for which you can use as a guide when choosing what type of content to share.

When done right, lead magnets can attract many new leads to your business. However, some lead magnets don’t do their job. But what really causes these lead generation problems?

In this episode, we talk about five lead generation problems that you may have, and how you can fix them.

The About page is often the forgotten page. Many businesses forget that the About Us or About Me page is one of the most important in a website.

In this episode, Kathryn Thompson discusses the importance of the About page. and shares tips on how to make this section pop while containing essential information. 

Keeping and growing an email contact list is important for various reasons. In spite of its importance, though, some businesses still don’t have a list.

In this episode, we share 7 strategies to start and grow your list. These strategies guarantee that you will move your social media or other contacts into your more reliable email database. 

Everyone wants financial freedom. However, many people believe that to get to this goal, you must work hard. 

In this episode, Jackson debunks the myth that hard work always leads to wealth.

With the year just starting, many business owners are working on large projects to roll out during the rest of the year. But many of these projects take time, and sometimes need a quick cash injection to get them up and running sooner.

In this episode, we will share six ways to bring more cash into your business quickly.

All women go through it, but many of us don’t talk about it. We shy away from discussing how our hormones affect our daily lives. We avoid talking about peri-menopause and menopause, and how it changes our physiology, cognitive and emotional states.

We discuss why women brush this conversation under the carpet, and the changes that happen in our bodies which can affect us daily. 

As a business owner, you need to make money. However, you may be using just one revenue model, and missing other opportunities.

In this episode, we share 6 revenue models that you can mix and match to increase your revenue. We give examples and tips on how you could integrate each of them into your businesses.

It takes guts to talk about things that make us uncomfortable, but we can’t put our heads in the sand. We need to open these conversations to ensure we grow our business in alignment with our values.

One of these difficult topics is marketing practices. 

In this episode, I have an insightful conversation with content strategist, writer and speaker Anfernee Chansamooth. We talk about the good and the bad that’s happening in online marketing today. 

Many service providers can explain what they do and how they do it, but can’t explain in one sentence what they sell. A confused entrepreneur will have a hard time making a sale.

In this episode, we share 6 “Ones” that can simplify your business and help you make that important sale today.

It seems like January passed by in the blink of an eye. Many people feel this way probably because we’ve been so busy at work.

In this episode, we discuss three tips on how to reach out and show up to people. By establishing and re-establishing relationships through these methods, you continue the conversations with clients. You also find opportunities in the least likely places.

Whether you have a new client or a client you’ve been working with for some time, setting and managing client expectations early and often is key to a lasting relationship. 

In this episode of the Thought Leaders Business Lab, we share the five-step process for dealing with expectations between you as the business owner, and your client.

In this episode, I speak with Brian J Brown about building wealth and investing in your business. He shares his insights on having the right systems in place to set yourself up for success in this competitive world.

Either you work for your money or your money works for you. The choice is all up to you. Are you setting your business and your future up for success? 

In this episode, Tim and I share the themes we each chose for this year, plus the 3 key areas to focus on when choosing yours.

In this episode, David shares his journey from a misfit in Germany to an entrepreneur in Los Angeles who makes an impact in many people’s lives. He shares the professional and personal lessons he has learnt after many bumps he has encountered along the way. 

Businesses are built on partnerships. Partnerships are the easiest way to build, grow, and scale your business. 

In this episode, I speak with Laura Sprinkle and delve into the topic of affiliates, and how you can use them to scale your business. 

In this episode, Anke Herrmann shares her thoughts on what makes tech difficult to understand, and how we can find this tech world so much easier to navigate, just by asking the right questions.

Kiri-Maree and I dive into how we are preparing for 2021 in our business and what we see as the challenges and opportunities in the new year. Strong relationships, connections and collaboration are more important than ever, as the main tools to grow your business this year.

Although 2020 has brought us so many challenges, it has also opened up the opportunity to sit with ourselves and do a deep dive into what is truly important in life. 

In this episode, I talk with Heather Denniston, a seasoned chiropractor,  on finding your wellness why, letting go of excess energy expenditures, and bringing light to the holes in your wellness strategy.

As entrepreneurs, we love to hack things - find the easy way, the fast way, and the pathway of least resistance. 

We normally focus on business processes, systems, and outcomes. But have you ever tried to hack your human?

In this episode, I chat with Alexandra Laws, Peak Performance coach to elite athletes, on how you can hack your human to unlock your unique human code and release your own inner champion.